Marketing

Explore our marketing journals, books & case studies

Welcome to our home for marketing research. This page is designed to help authors find a home for their work and to help librarians identify suitable eJournal and eBook collections for their researchers.

Our research covers all aspects of marketing such as advertising, branding, B2B marketing, consumer behaviour, corporate communications, strategy, marketing and social responsibility, multi-channel marketing, relationship marketing, services marketing, and more.

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Our goals

This subject area is aligned with Responsible management, one of four interdisciplinary goals, each of which is aligned to multiple SDGs so we can ensure that the research we publish can fully play its part in solving significant global challenges.

If you want to find out more about we support the UN Sustainable Development Goals, take a look at our Goals page.


For authors & researchers

If you're a researcher and/or a published or prospective author, here's where you'll find details of our marketing journals, books and case studies.

Calls for papers

Browse by subject and UN SDG on our dedicated Calls for papers page.

 

Browse open access journal issues

Here we have some sample journal issues, that are open access, for you to browse. You can search for more issues on individual journal homepages that can be found via our Find a journal page.

 

Recent books

You can search for more marketing books on our Bookstore.

If you want to speak to us about writing a book in this subject area, you can contact us below.

 

Case studies

Publish your case studies in one of two dedicated journals: Emerging Markets Case Studies and The CASE Journal.

In partnership with several organisations from around the world, we offer a range of case writing competitions.

Expert opinion

We've selected some opinion pieces and blogs by our authors.

Future marketers – the key to business sustainability and success

Kemi Ogunyemi argues that managers must orient their company's internal dynamics towards embracing both business goals and the common good by taking all stakeholders into consideration, and by creating sustainable value to be shared by all.

https://www.emeraldgrouppublishing.com/opinion-and-blog/future-marketers-key-bu…

  • Advertising
  • AI applications to marketing
  • Arts marketing
  • Branding
  • Business-to-business marketing
  • Co-creation of value
  • Consumer behaviour
  • Corporate communications
  • Customer experience and word-of-mouth marketing
  • Fashion marketing
  • Financial services marketing
  • History of marketing
  • International marketing
  • Marketing strategy
  • Marketing within the context of social responsibility
  • Multi-channel marketing
  • Neuromarketing
  • Non-profit marketing
  • Place branding
  • Relationship marketing
  • Services marketing
  • Sponsorship
  • Sports marketing
  • Vulnerable consumers and exclusion
  • Young consumers

For librarians

If you're a librarian, here's where you'll find details of how to access our eJournal and eBook collections on Emerald Insight. 

Access our eJournal & eBook collections on Emerald Insight 

Journal and book content on Emerald Insight can be accessed through a range of flexible subscription and purchase options. Match content collections to user needs by choosing from comprehensive subject collections or flexible ‘select’ models.

Find out more about eJournal collections and eBook collections.

Emerald eJournal collections

Marketing eJournal Collection

A 2023 subscription includes access to 56 journals. In 2021, this collection had 36.6 million downloads. 

 

What our community thinks about us


As a business that is built on connecting people through knowledge, we understand how reassuring it is to hear about the experiences of our peers. Find out what our Emerald customers and stakeholders have to say about their experience with Emerald, and share your own experience on our testimonial page.

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Emerald Open Research

Responsible management gateway

This gateway sits on our open access platform, Emerald Open Research. All research published within the gateway is freely available to read, download and share.

The gateway aims to champion thought leadership by being both a critic and supporter of responsible management research, knowledge exchange and education.

Publish your article or book with us

If you want to publish an article in any of the journals listed on this page, you can find all the information you need – and submit your paper – on each journal's homepage.

If you're interested in authoring a book in this subject area, please visit our Get ready to publish a book page where you'll find contact details for individual publishers.

If you want to speak to one of the team about publishing your work, please fill in this form and one of the team will get back to you.

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