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Marketing Intelligence & Planning (MIP) serves as a key link between scholarly research and practice in the domain of strategic marketing, by publishing impactful research, with a focus on rigor and relevance.

ISSN: 0263-4503
eISSN: 0263-4503

Aims and scope

MIP publishes high-quality concise papers of up to 8000 words focusing on research related to, but not limited to, strategic market/marketing decisions involving firms, their customers, competition, markets/submarkets, marketing environment, etc.; market/marketing intelligence generation and dissemination; market/marketing planning and implementation, etc.

MIP aims to publish impactful research that balances rigor and relevance, with the potential to establish thought leadership in marketing academia and practice.

MIP is positioned to be a leading outlet for research in the domain of strategic marketing and devoted to the study and improvement of the field. Manuscripts submitted to MIP are judged on the basis of their contribution to the advancement of the science and/or practice of marketing. 

MIP is open to different philosophical and methodological perspectives; we welcome conceptual/theoretical/review articles, empirical (quantitative/qualitative) research, and/or analytical modeling approaches.

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 8 Decent work & economic growth
SDG 9 Industry, innovation & infrastructure
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & communities
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management goal