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Journal of Fashion Marketing and Management (JFMM) ensures that readers heighten their understanding of issues affecting their industry through the latest thinking and current best practice.

ISSN: 1361-2026
eISSN: 1361-2026

Aims and scope

From its heritage in trade, management, and technology for apparel and clothing, JFMM focuses on fashion marketing and management in the business context from an apparel perspective.

The specific aims of the Journal of Fashion Marketing and Management (JFMM) are to:

  • Provide a refereed forum for the dissemination of pioneering research in all aspects of fashion marketing and management including sustainability, social responsibility, and digital innovation in the fashion industry 
  • Encourage the creation of rigorous academic papers addressing major marketing and management issues facing the world's fashion supply chain
  • Identify best theoretical, managerial, and marketing practices internationally and to promote their widespread use in the sector
  • Provide a regular review of the global economic impacts of the fashion supply chain
  • Expose theories and concepts in fashion marketing and management to rigorous study and, where appropriate, to challenge widely held theories and hypotheses
  • Promote the use of novel methodologies in the research field of fashion marketing and management 

Bringing Circular Supply Chains to the fashion industry

A short video summarising a special issue recently published in the Journal of Fashion Marketing and Management.

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 2 Zero hunger
SDG 8 Decent work & economic growth
SDG 9 Industry, innovation & infrastructure
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & communities
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management goal