• Submit your paper

Qualitative Market Research: An International Journal (QMR) publishes scholarly research from around the world that aims to further the frontiers of knowledge and understanding of qualitative market research and its applications.

ISSN: 1352-2752
eISSN: 1352-2752

Aims and scope

Qualitative Market Research: An International Journal (QMR) publishes high-quality research papers that both inform and challenge our awareness of the dichotomy of practices and principles in research in an analytical and practical way.

As a journal that aims to further our understanding of qualitative market research, papers can use a variety of inter-disciplinary applications, such as cultural studies, economics and sociology; and from related fields in discourse analysis, ethnography, semiotics and grounded theory, phenomenology and psycho-analysis. As such, only systematic literature reviews with a qualitative focus, or literature reviews that specifically advance the use of qualitative methods are in scope.

QMR welcomes papers that utilise qualitative methodologies that cover all aspects of marketing, including but not limited to consumer behaviour, online marketing, marketing strategy, services and social marketing.

For example, we are particularly interested in research exploring:

  • Disruption and transition in consumption, particularly in relation to sustainability and wellbeing
  • The internationalisation of markets
  • Changing consumer behaviours
  • Consumer inequality, exclusion and vulnerability
  • Power, conflict and coercion in marketplaces and marketing
  • Disruptive technology
  • Market transition, with particular reference to environmental, political, business or community disruption
  • Methodology in qualitative marketing and consumption research
  • Ethics in research and marketing practice
  • Qualitative research for marketing policy impact.

I have been fortunate enough to publish in the journal (QMR) several times and I read it rigorously, always finding something new and interesting. It is THE source for such research and there is simply nothing better.

Russell Belk, Kraft Foods Canada Chair in Marketing, York University, Canada

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 2 Zero hunger
SDG 8 Decent work & economic growth
SDG 9 Industry, innovation & infrastructure
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & communities
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management goal