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Journal of Contemporary Marketing Science is published in association with the Chinese Marketing Association of Universities. It aims to reflect cutting-edge and creative marketing research development in a contemporary global landscape.

ISSN: 2516-7480
eISSN: 2516-7499

Aims and scope

Journal of Contemporary Marketing Science (JCMARS) bridges theory and practice, and balances rigour and relevance. It encourages problem-driven and cross-disciplinary study. Readers will benefit from the latest research on new marketing phenomena, innovative theories and methodologies, and deep market insights.

The journal recognises the role of emerging markets and the great impacts of technology advancement on business innovation. In addition to traditional marketing topics, JCMARS welcomes articles which specifically emphasise new conceptual and philosophic origins, new methodologies backed up with technology, and new marketing insights on emerging markets.

The journal includes, but is not restricted to:

  • Marketing strategy
  • Consumer markets and buying behaviour
  • Relationship marketing and CRM
  • Branding and brand equit
  • Big data and marketing analytics
  • Interaction of consumers and technology
  • Cross-nation and cross-cultural issues
  • Social marketing and public policy
  • Corporate social responsibility and marketing ethics
  • Interface of marketing and other functions.

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 2 Zero hunger
SDG 8 Decent work & economic growth
SDG 9 Industry, innovation & infrastructure
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & communities
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management goal