Wooden signpost

How to guides:
Observation

We've collated all our guidance on research observation methodologies.

You can see what's here using the 'On this page' dropdown list, or find guidance for researchers, students, teachers or librarians under 'In this section'.

See all research guides

Research observation 'how to' guides

Conduct a focus group

Data gathering in qualitative and ethnographic research,

Read the guide

Use ethnographic methods & participant observation

Create a narrative account of a particular culture against a theoretical backdrop.

Read the guide

Use questionnaires effectively

The process of constructing a questionnaire.

Read the guide

Conduct experiments

The role of the experiment in management research.

Read the guide

Use a repertory grid

Carry out a structured interview, setting out the responses in the form of a grid

Read the guide
Editor

Find the content you need

Boasting a portfolio of over 350 journals, our content platform Emerald Insight is home to more than 255,000 current and backfile articles across the fields of business, management, economics, engineering, computing, technology and social science.

Or you can browse more than 3,000 books on our bookstore. 

Visit Emerald Insight

Visit the bookstore