How to guides:
Data & analysis
We've collated all our guidance on research data and analysis.
You can see what's here using the 'On this page' dropdown list, or find guidance for researchers, students, teachers or librarians under 'In this section'.
Choose the right statistical technique
The techniques you'll use for your analysis before you collect any data.
Collect data
Claire Creaser talks about the principles of good research practice.
Use secondary data & archival material
How to use data that has already been collected for other purposes
Use discourse analysis
Margaret Adolphus talks about discourse analysis.
Analyse qualitative data
Two ways in which the approach to data differs in qualitative research from that generated by quantitative investigation.
Find the content you need
Boasting a portfolio of over 350 journals, our content platform Emerald Insight is home to more than 255,000 current and backfile articles across the fields of business, management, economics, engineering, computing, technology and social science.
Or you can browse more than 3,000 books on our bookstore.