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Journal of Services Marketing addresses a range of services-related issues of interest to marketing scholars and relevant to marketing professionals who represent a broad range of service industries.

ISSN: 0887-6045
eISSN: 0887-6045

Aims and scope

The Journal of Services Marketing (JSM) is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.

JSM will be an outlet for research that is:

  • unique and interesting research on services marketing in a contemporary global world
  • from a diverse range of methodological, philosophical and theoretical approaches
  • situated within either a pure or applied research tradition
  • well-grounded theoretical conceptualisation
  • rigorous and appropriate research methodology
  • well written and of clear relevance and interest to services marketing scholarship and practice.

JSM is keen to publish manuscripts that address contemporary issues relevant to services marketing that make a clear contribution to services marketing scholarship and practice.

Topics currently of interest to the editors are:

  • The role of services in transforming society and consumer lives
  • New methodological approaches for service research
  • Services marketing and the bottom-of-the pyramid
  • The role of new technologies and interactivity
  • Off-shoring and outsourcing of services
  • Servitization
  • Service design
  • Co-creation and third-parties
  • Crowd-sourcing
  • The future and key trends in the practice of services marketing: what researchers need to know
  • Micro-businesses, cottage industries and the service sector
  • Social service enterprises
  • Viewing service(s) through a new lens.

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 2 Zero hunger
SDG 8 Decent work & economic growth
SDG 9 Industry, innovation & infrastructure
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & communities
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management goal