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The Asia Pacific Journal of Marketing and Logistics provides a unique focus on marketing and logistics in the Asia Pacific region.

ISSN: 1355-5855
eISSN: 1355-5855

Aims and scope

The Asia Pacific Journal of Marketing and Logistics (APJML) publishes empirical research, conceptual papers, in-depth literature reviews and tests of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. 

The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends.
APJML includes, but is not restricted to:

  • Marketing strategy
  • Relationship marketing
  • Cross-cultural issues
  • Consumer markets and buying behaviour
  • Managing marketing channels
  • Logistics specialists
  • Branding issues in Asia Pacific markets
  • Segmentation
  • Marketing theory
  • New product development
  • Marketing research
  • Integrated marketing communications
  • Legal and public policy
  • Cross national and cross cultural studies
  • Digital marketing

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 2 Zero hunger
SDG 8 Decent work & economic growth
SDG 9 Industry, innovation & infrastructure
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & communities
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management goal