How to guides:
Research methods

We've collated all our guidance on research methodologies.

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Use mixed methods research

Understand submissions that combine qualitative and quantitative research

https://www.emeraldgrouppublishing.com/services/researchers/researchers-how-gui…

Undertake case study research

Margaret Adolphus talks about what case study research is, and sets out the best approaches to data collection and analysis.

https://www.emeraldgrouppublishing.com/undertake-case-study-research

Conduct empirical research

Carry out research that is based on observation and measurement of phenomena, as directly experienced by the researcher.

https://www.emeraldgrouppublishing.com/conduct-empirical-research

Design a research study

How to approach research in a practical and systematic way to answer the research question.

https://www.emeraldgrouppublishing.com/design-a-research-study

Manage the research process

The point of project management is to ensure that the activity takes place within constrained resources.

https://www.emeraldgrouppublishing.com/manage-research-process

Carry out action research

Learn about the building blocks that are used to construct a journal article

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Conduct research ethically

What constitutes ethics in the context of management and social research, and various issues you may face.

https://www.emeraldgrouppublishing.com/conduct-research-ethically

Use digital tools for research

Margaret Adolphus talks about how digital technology has changed the research process.

https://www.emeraldgrouppublishing.com/use-digital-tools-research

Prepare a proposal for a research degree

Find out how to write a research proposal.

https://www.emeraldgrouppublishing.com/prepare-a-proposal-a-research-degree

Use Twitter for academic research

Get the most out of Twitter research.

https://www.emeraldgrouppublishing.com/use-twitter-academic-research

Implement grounded theory

GT is the systematic and iterative process of collecting and analysing data and gradually transforming it into concepts.

https://www.emeraldgrouppublishing.com/implement-grounded-theory

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How to guides:Research methods

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Research methods 'how to' guides