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How to guides:
Research methods

We've collated all our guidance on research methodologies.

You can see what's here using the 'On this page' dropdown list, or find guidance for researchers, students, teachers or librarians under 'In this section'.

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Research methods 'how to' guides

Use mixed methods research

Understand submissions that combine qualitative and quantitative research

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Undertake case study research

Margaret Adolphus talks about what case study research is, and sets out the best approaches to data collection and analysis.

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Conduct empirical research

Carry out research that is based on observation and measurement of phenomena, as directly experienced by the researcher. 

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Design a research study

How to approach research in a practical and systematic way to answer the research question.

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Manage the research process

The point of project management is to ensure that the activity takes place within constrained resources.

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Carry out action research

Learn about the building blocks that are used to construct a journal article 

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Conduct research ethically

What constitutes ethics in the context of management and social research, and various issues you may face.

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Use digital tools for research

Margaret Adolphus talks about how digital technology has changed the research process.

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Prepare a proposal for a research degree

Find out how to write a research proposal.

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Use Twitter for academic research

Get the most out of Twitter research.

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Implement grounded theory

GT is the systematic and iterative process of collecting and analysing data and gradually transforming it into concepts.

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