How to guides:
Research methods
We've collated all our guidance on research methodologies.
You can see what's here using the 'On this page' dropdown list, or find guidance for researchers, students, teachers or librarians under 'In this section'.
Use mixed methods research
Understand submissions that combine qualitative and quantitative research
Undertake case study research
Margaret Adolphus talks about what case study research is, and sets out the best approaches to data collection and analysis.
Conduct empirical research
Carry out research that is based on observation and measurement of phenomena, as directly experienced by the researcher.
Design a research study
How to approach research in a practical and systematic way to answer the research question.
Manage the research process
The point of project management is to ensure that the activity takes place within constrained resources.
Carry out action research
Learn about the building blocks that are used to construct a journal article
Conduct research ethically
What constitutes ethics in the context of management and social research, and various issues you may face.
Use digital tools for research
Margaret Adolphus talks about how digital technology has changed the research process.
Prepare a proposal for a research degree
Find out how to write a research proposal.
Use Twitter for academic research
Get the most out of Twitter research.
Implement grounded theory
GT is the systematic and iterative process of collecting and analysing data and gradually transforming it into concepts.
Find the content you need
Boasting a portfolio of over 350 journals, our content platform Emerald Insight is home to more than 255,000 current and backfile articles across the fields of business, management, economics, engineering, computing, technology and social science.
Or you can browse more than 3,000 books on our bookstore.