Marketing

eJournal Collection

23
Journals
5
million downloads each year [1]

Topical coverage

  • Advertising
  • AI applications to marketing
  • Arts marketing
  • Branding
  • Business-to-business marketingCo-creation of value
  • Co-creation of value
  • Consumer behaviour
  • Corporate communications
  • Customer experience and word-of-mouth marketing
  • Fashion marketing
  • Financial services marketing
  • History of marketing
  • International marketing
  • Marketing strategy
  • Marketing within the context of social responsibility
  • Multi-channel marketing
  • Neuromarketing
  • Non-profit marketing
  • Place branding
  • Relationship marketing
  • Services marketing
  • Sponsorship
  • Sports marketing
  • Vulnerable consumers and exclusion
  • Young consumers

Content highlights

 

USED IN POLICY

A new frontier: alcohol sponsorship activation through esports

​Marketing Intelligence & Planning​

​Examines the impact of alcohol sponsorship-linked advertising through esports upon young gaming audiences.


LINKED TO SDGs

Financial services experience and consumption in Nigeria​

​Journal of Services Marketing​

​12 Responsible Consumption and Production​

​Reiterates the need for consumer engagement and collaborative customer-provider relationships in redesigning financial services.​


HIGHLY CITED

Two decades of research on nation branding: a review and future research agenda​

​International Marketing Review​

Reviews and synthesises nation branding research and to provide directions for future research.


PUBLISHING PARTNERSHIP

The Journal of Business & Industrial Marketing collaborates with the IMP Group, a leading network of international researchers working in B2B marketing.


NOTABLE AUTHOR

Professor Jagdish Sheth (Emory University Goizueta Business School, USA) is the recipient of all four top awards given by the American Marketing Association. Professor Sheth is a Distinguished Fellow of the Academy of Marketing Science, Fellow of the American Psychological Association (APA), and a recipient of a Distinguished Fellow award from the International Engineering Consortium.

 

HIGH ALTMETRICS SCORE

Ethical listening to employees during a pandemic: new approaches, barriers and lessons​

​Journal of Communication Management​

​Identifies new challenges to organisational listening posed by a global pandemic and how organisations are overcoming them.​


HIGHLY DOWNLOADED

Attractiveness, trustworthiness and expertise – social influencers' winning formula?​

​Journal of Product & Brand Management​

​Explores whether the requirements of influencers' attractiveness, expertise and trustworthiness are relevant for online influencer campaigns.


RECENT SPECIAL ISSUES

Marketization and commodification of history

​Journal of Historical Research in Marketing


CITED IN MEDIA

Marketing bank services to financially vulnerable customers: evidence from an emerging economy​

International Journal of Bank Marketing​

​Establishes the importance of financial services to financially excluded customers.

Browse all journals

21
journals receive a Scopus CiteScore [2]
12
journals accepted in Journal Citation Reports [3]
11
journals listed in Emerging Sources Citation Index [4]

Sources: 1. Yearly average for the past three years (2019-2021)  |  2. 2020 CiteScoreTM (powered by Scopus®)  |  3. Journal Citation ReportsTM from Clarivate, 2020  |  4. Emerging Sources Citation IndexTM from Clarivate, 2020.

Featured journals

Here is a sample of our journals from the Marketing collection.

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