Person typing on a keyboard

Make your research easy to find with SEO

Read our guide on how to make your research easy to find for search engines and how to optimise your content

Person typing on a keyboard

Maximising discoverability

As an author, you want to know that your work is reaching the widest audience possible and is attracting those all-important views, downloads, citations or shares. 

But, how can you maximise the chances that readers find and read your content when the sea of literature published each year is rising rapidly?

In this video, we highlight three vital steps you can take during the writing stage to help optimise its visibility.

You will discover: 

  • Why it’s important to write a descriptive title (this also applies to chapter titles if you are writing a book)
  • How to choose the right keywords and key phrases
  • The role your abstract can play in optimising SEO (if you are writing an article)

Related topics

Writing simply

Investing a little time in ensuring your regional manuscript or case study is easy to really help readers absorb your key messages. 

Tips on writing simply


In this guide, we explain what you should look for at the proofing stage.

Tips on proofreading

Tips for non-native English speakers

This guide provides general advice on writing articles and lists some useful resources, including editing services for non-native English speakers.

Read our tips