JSM KeyWords 2019

Journal of Services Marketing

The Editorial Team of JSM would like to encourage you to select from the keywords below, when submitting a manuscript to ScholarOne:

Airline industry
artificial intelligence
Atmospherics
Baby Boomers
Base of the Pyramid
behavioural bias
behavioural insight
big data
Big Data
business-to-business services
callcentres
case study method
Children
Classification
cloud services
cluster analysis
Co-creation
co-design
collaborative economy
Commitment
Competition
Complaints
conceptual
conjoint analysis
content analysis
Co-production
Corporate Image
corporate social responsibility
creative contexts
Crisis Management
critical incident technique
CRM
Culture
customer engagement
customer experience
Customer participation
Customer Service
customer value
customer-dominant logic
customer-to-customer
deviance
Digital
digitalization
dysfunctional customers
e-commerce
e-commerce
econometrics
Economic Systems
emotion
Employee
Engagement
ethnography
e-WOM
experimental design
field study
Financial Services
focus groups
Franchising
frontline service employees
futurizing
gamification
Gen X
Gen Y
Gender
Globalization
Health services
Higher education
Hospitality
Internal marketing
internationalization
Internet
interviews
longitudinal
Market orientation
Mobile phone
netnography
Networks
neuroscience
new service development
nonprofit
observation
offshoring
outsourcing
Peer-to-peer
Professional services
Prosumer
Public Sector
qualitative research
quality of life
Quantitative research
Relationship marketing
retail
Risk
robotics
Roles
Self-service technology
Service climate
service delivery
service design
service dominant logic (SDL)
service ecosystem
Service encounter
Service failures
Service infusion
Service innovation
Service operations
Service processes
Service recovery
service strategy
service systems
service theatre
servicescape
service-scape
SMEs
social marketing
Social media
social network analysis
Social networking
Structural equation modeling
surveys
Sustainability
technology and service
time series
Tourism
transformative service
Transport
trends
Trust
Well-being
wellness
word-of-mouth