
Description
The EJM offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain a useful overview of marketing activity and apply that knowledge to develop appropriate strategies.
Whilst the European Journal of Marketing retains a European brand identity we are a truly international journal, actively encouraging global contributions from scholars across the broad domain of marketing.
We welcome novel and ground-breaking contributions from a wide range of research traditions within marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies.
The EJM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.
EJM will be an outlet for research that is:
• based on rigorous, high quality scholarly work of international standing
• from a diverse range of methodological, philosophical and theoretical approaches
• situated within either a pure or applied research tradition
• derived from stringent theoretical conceptualization, and appropriate and defensible research methodology
• well written and of clear relevance and interest to marketing scholarship
The EJM is receptive to controversial topics, and new, as well as developments that challenge existing theories and paradigms. and substantive contribution to existing marketing knowledge.
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Editor-in-Chief
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Professor
Greg W.
Marshall
Rollins College, USA<br />Aston Business School - UK
[email protected]
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Professor
Greg W.
Marshall
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Editorial Manager
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James
Ryan
Rollins College - USA
[email protected]
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James
Ryan
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Editorial Assistant
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Judith
Moyle
Aston Business School - UK
[email protected]
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Judith
Moyle
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Regional Editors - North America
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Associate Professor
François
Carrillat
HEC Montréal - Canada
[email protected]
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Associate Professor
François
Carrillat
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Regional Editors - Asia
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Professor
Malcolm
Wright
Massey University - New Zealand
[email protected]
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Professor
Malcolm
Wright
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Regional Editors - Europe
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Professor
Debbie Isobel Keeling
University of Sussex - UK
[email protected]
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Professor
Debbie Isobel Keeling
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Associate Editor
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Dr.
Sascha
Alavi
Ruhr-University of Bochum - Germany
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Dr
Todd J.
Arnold
Oklahoma State University - USA
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Professor
Nicholas J.
Ashill
Victoria University of Wellington - New Zealand
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Associate Professor
Neil Thomas
Bendle
Ivey Business School - Canada
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Assistant Professor
Benjamin
Boeuf
IÉSEG School of Management - France
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Associate Professor
Paul F.
Burke
University of Technology Sydney - Australia
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Associate Professor
Gopal
Das
Indian Institute of Management Bangalore - India
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Associate Professor
John
Dawes
University of South Australia - Australia
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Professor
Charles
Dennis
University of Middlesex - UK
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Professor
Yogesh Kumar
Dwivedi
Swansea University - UK
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Dr
Dahlia
El-Manstrly
University of Edinburgh Business School - UK
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Dr
Chavi Chi-Yun
Fletcher-Chen
IÉSEG School of Management - France
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Dr
David I.
Gilliland
Colorado State University - USA
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Professor
Spiros
Gounaris
University of Strathclyde - UK
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Professor
Debra
Grace
Griffith University - Australia
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Assistant Professor
Abhijit
Guha
University of South Carolina - USA
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Dr
Ian R.
Hodgkinson
Loughborough University - UK
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Professor
Avid O. I.
Hoffmann
University of Adelaide Business School - Australia
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Associate Professor
Linda Desiree
Hollebeek
Montpellier Business School, France & NHH Norwegian School of Economics - Norway
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Associate Professor
Jessica J.
Hoppner
George Mason University - USA
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Associate Professor
Jasmina
Ilicic
Monash University - Australia
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Associate Professor
Jorge Fernando
Jaramillo
University of Texas at Arlington - USA
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Professor
Velitchka D.
Kaltcheva
Loyola Marymount University - USA
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Dr
Mike
Lee
University of Auckland - New Zealand
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Dr
Jennifer
Lees-Marshment
University of Auckland - New Zealand
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Professor
Annouk
Lievens
University of Antwerp - Belgium
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Associate Professor
Ian
Lings
Queensland University of Technology - Australia
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Professor
Ben
Lowe
Kent Business School - UK
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Professor
Sreedhar
Madhavaram
Texas Tech University - USA
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Associate Professor
Babu John
Mariadoss
Washington State University - USA
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Professor
Francisco J.
Martínez-López
University of Granada - Spain
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Professor
Robert E.
McDonald
Texas Tech University - USA
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Professor
Ulrich R
Orth
Christian-Albrechts-Universitat Kiel - Germany
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Associate Professor
Joonas
Rokka
Emlyon Business School - France
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Associate Professor
Sanjit Kumar
Roy
The University of Western Australia (Australia)
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Associate Professor
Cláudia
Simões
University of Minho - Portugal
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Professor
Anne L.
Souchon
Loughborough University - UK
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Associate Professor
Scott
Swain
Clemson University - USA
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Professor
Walter
Wymer
University of Lethbridge - Canada
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Professor
Zhilin (Forrest)
Yang
City University of Hong Kong - Hong Kong
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Associate Professor
Michel
van der Borgh
Copenhagen Business School - Denmark
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Dr.
Sascha
Alavi
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Publisher
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Richard
Whitfield
[email protected]
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Richard
Whitfield
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Journal Editorial Office (For queries related to pre-acceptance)
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Apurva
Deorukhkar
Emerald Publishing
[email protected]
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Apurva
Deorukhkar
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Supplier Project Manager (For queries related to post-acceptance)
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Aaditya
Vichare
Emerald Publishing
[email protected]
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Aaditya
Vichare
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Senior Advisory Board
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Professor
Kwaku
Atuahene-Gima
China Europe International Business School - People's Republic of China
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Professor
Rod
Brodie
Auckland University - New Zealand
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Stephen
Brown
University of Ulster - UK
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Professor
David W
Cravens
Texas Christian University - USA
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Professor
Peter
Danaher
Monash University - Australia
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Professor
Marnik
Dekimpe
Catholic University of Tilburg/Leuven University - Netherlands
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Professor
Adamantios
Diamantopoulos
Department of Business Administration, University of Vienna - Austria
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Professor
Evert
Gummesson
Stockholm University - Sweden
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Professor
Jaideep
Prabhu
University of Cambridge - UK
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Dr
Lisa
Scheer
University of Missouri-Columbia - USA
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Professor
Leigh
Sparks
University of Stirling - UK
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Professor
Kwaku
Atuahene-Gima
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Editorial Review Board
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Mr
Ali Bin Khalifa
Al-Khalifa
University of Bahrain - Bahrain
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Professor
Nicholas
Alexander
Lancaster University - UK
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Dr
Douglas A.
Amyx
Louisiana Tech University - USA
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Dr
Lynda
Andrews
Queensland University of Technology - Australia
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Dr
Paolo
Antonetti
NEOMA Business School - France
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Professor
George J
Avlonitis
Athens University of Economics - Greece
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Dr
Vishag
Badrinarayanan
Texas State University - USA
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Professor
Michael J.
Baker
University of Strathclyde - UK
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Dr
David
Ballantyne
University of Otago - New Zealand
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Professor
John M.T.
Balmer
Brunel University - UK
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Professor
Syagnik
Banerjee
University of Michigan-Flint - USA
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Dr
Yeqing
Bao
University of Alabama in Huntsville - USA
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Associate Professor
Donald
Barnes
University of North Carolina Wilmington - USA
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Dr
James M.
Barry
Nova Southeastern University - USA
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Professor
Roger
Bennett
London Metropolitan University - UK
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Dr
Ali
Besharat
University of Denver - USA
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Professor
Xuemei
Bian
Northumbria University - UK
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Professor
Grete
Birtwistle
Glasgow Caledonian University - UK
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Dr
Bjorn
Bjerke
King Fahd University of Petroleum & Minerals - Saudi Arabia
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Associate Professor
Jana Lay-Hwa
Bowden
Macquarie University - Australia
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Prof Dr
Manfred
Bruhn
University of Basel - Switzerland
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Emeritus Professor
David J
Carson
University of Ulster at Jordanstown - UK
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Dr
Eugene Y.
Chan
Monash University - Australia
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Professor
Damien
Chaney
Groupe ESC Troyes - France
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Professor
Leslie de
Chernatony
Aston Business School - UK
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Professor
Sylvie
Chetty
University of Otago - New Zealand
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Associate Professor
Sunmee
Choi
Yonsei University - South Korea
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Associate Professor
Henry F. L.
Chung
Massey University - New Zealand
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Professor
Nicole E
Coviello
Wilfrid Laurier University - Canada
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Professor
Neel
Das
Appalachian State University - USA
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Dr
Kenneth R
Deans
La Rochelle Business School - France
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Elena
Delgado-Ballester
Campus de Espinardo - Spain
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Professor
Anne Marie
Doherty
University of Strathclyde - UK
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Professor
Bill
Donaldson
The Robert Gordon University - UK
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Professor
John
Egan
London South Bank University - UK
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Professor
Kim Shyan
Fam
Victoria University of Wellington - New Zealand
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Associate Professor
Xiang
Fang
Oklahoma State University - USA
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Dr
Andrew M.
Farrell
Aston Business School - UK
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Mr
Damian
Gallagher
Aberystwyth University - UK
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Associate Professor
Nitika
Garg
University of New South Wales - Australia
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Pervez N.
Ghauri
Kings College London - UK
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Professor
Audrey
Gilmore
University of Ulster - UK
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Dr
Marilyn
Giroux
Auckland University of Technology - New Zealand
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Professor
Christina
Goulding
University of Coventry - UK
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Professor
Kjell
Grønhaug
Norwegian School of Economics and Business Administration - Norway
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Professor
Chris
Hackley
Royal Holloway University of London - UK
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Dr
Rob
Hamlin
University of Otago - New Zealand
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Dr
Jennifer
Harris
The University of New South Wales - Australia
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Professor
Lloyd
Harris
University of Birmingham - UK
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Professor
Phil
Harris
University of Chester - UK
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Assistant Professor
Tim
Hilken
Maastricht University - Netherlands
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Professor
Christopher D.
Hopkins
Raymond J. Harbert College of Business - USA
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Professor
Gabor
Hovanyi
University of Pecs - Hungary
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Professor
Claes
Hultman
Örebro University - Sweden
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Professor
Chiharu
Ishida
Illinois State University - USA
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Dr
Matti
Jaakkola
University of Manchester - UK
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Associate Professor
Fernando R.
Jiménez
The University of Texas at El Paso - USA
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Dr
Laszlo
Karpati
Budapest Business School - Hungary
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Professor
Erdener
Kaynak
Pennsylvania State University - USA
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Professor
David A
Kirby
The British University in Egypt - Egypt
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Professor
Philip J
Kitchen
Keele University - UK
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Associate Professor
Mirella
Kleijnen
Vrije Universiteit Amsterdam - Netherlands
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Dr
Simon D
Knox
Cranfield University - UK
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Associate Professor
Anjala
Krishen
University of Nevada, Las Vegas - USA
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Assistant Professor
JaeHwan
Kwon
Baylor University - USA
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Professor
Raymond W
LaForge
University of Louisville - USA
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Associate Professor
Daniel
Laufer
Victoria University of Wellington - New Zealand
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Dr
Meredith
Lawley
University of the Sunshine Coast - Australia
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Professor
Veronica
Liljander
Swedish School of Economics and Business Administration - Finland
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Professor
Adam
Lindgreen
Copenhagen Business School - Denmark
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Professor
Matthew Tingchi
Liu
University of Macau - Macau
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Assistant Professor
Ruxandra Monica
Luca
HEC Montreal - Canada
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Assistant Professor
Frank
Mathmann
Queensland University of Technology - Australia
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Dr
Marc
Mazodier
Zayed University - United Arab Emirates
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Professor
Andrew
McAuley
Southern Cross University - Australia
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Dr
Rosalind
McMullan
The Coves Consulting - UK
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Professor
Bill
Merrilees
Griffith University - Australia
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Professor
Morgan
Miles
College of Business and Law, The University of Canterbury - New Zealand
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Associate Professor
Kobe
Millet
Vrije Universiteit Amsterdam - Netherlands
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Dr
Laetitia
Mimoun
City, University of London - UK
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Associate Professor
Mayoor
Mohan
Virginia Commonwealth University - USA
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Professor
Luiz
Montinho
University of Glasgow Business School - UK
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Dr
Erik
Mooi
University of Melbourne - Australia
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Professor
Robert E
Morgan
Cardiff Business School - UK
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Professor
Patrick
Murphy
University of Notre Dame - USA
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Dr
Elina
Narvanen
University of Tampere - Finland
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Professor
Magda
Nenycz-Thiel
University of South Australia - Australia
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Tahir M.
Nisar
Southampton Business School, University of Southampton, UK
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Dr
Valeria
Noguti
University of Technology Sydney - Australia
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Professor
Aron
O'Cass
La Trobe University - Australia
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Associate Professor
Kelley A.
O'Reilly
Western Michigan University - USA
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Dr
Thomas
O'Toole
Waterford Institute of Technology - UK
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Dr
Harmen
Oppewal
Monash University - Australia
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Dr
Davide Christian
Orazi
Monash University - USA
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Professor
Adrian J
Palmer
University of Wales Swansea - UK
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Dr
Ravi
Pappu
University of Queensland - Australia
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Professor
Paul G
Patterson
The University of New South Wales - Australia
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Assistant Professor
Teresa
Pereira Heath
Nottingham University Business School, University of Nottingham - UK
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Professor
Ian
Phau
Curtin University - Australia
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Professor
Michael Jay
Polonsky
Deakin University - Australia
-
Professor
Thomas
Powers
University of Alabama at Birmingham - USA
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Professor
Gerard
Prendergast
Hong Kong Baptist University - Hong Kong
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Dr
Daniel
Prior
The University of New South Wales - Australia
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Associate Professor
Edward
Ramirez
The University of Texas at El Paso - USA
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Dr
Peter
Reeves
University of Salford - UK
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Dr
James E.
Richard
Victoria University of Wellington - New Zealand
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Professor
Gregory
Rose
University of Washington - USA
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Dr
Rajat
Roy
Bond University - Singapore
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Dr
John M.
Rudd
Warwick Business School - UK
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Professor
Jonathan
Schroeder
Rochester Institute of Technology - USA
-
Professor
Piyush
Sharma
Curtin University - Australia
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Dr
Birud
Sindhav
University of Nebraska Omaha - USA
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Professor
Wai
Siu
Hong Kong Baptist University - Hong Kong
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Dr
Amanda
Spry
Royal Melbourne Institute of Technology - Australia
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Professor
Isabelle T D
Szmigin
University of Birmingham - UK
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Associate Professor
Ramendra
Thakur
University of Louisiana at Lafayette - USA
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Professor
Hans Mathias
Thjømøe
Norwegian School of Management - Norway
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Peter W
Turnbull
The Birmingham Business School - UK
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Dr
Sven
Tuzovic
Queensland University of Technology - Australia
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Professor
Caroline
Tynan
Nottingham University Business School - UK
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Professor
Richard
Varey
University of Waikato - New Zealand
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Professor
Cleopatra A
Veloutsou
University of Glasgow - UK
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Associate Professor
Pavlos A.
Vlachos
ALBA Graduate Business School - Greece
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Prof Dr
Martin
Wetzels
Maastricht University - Netherlands
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Professor
Len Tiu
Wright
De Montfort University (UK)
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Professor
Poh-Lin
Yeoh
Bentley University - USA
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Dr
Ting
Yu
University of New South Wales - Australia
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Dr
Xiaohua
Zeng
Peking University - People's Republic of China
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Professor
Judy
Zolkiewski
Alliance Manchester Business School - UK
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Mr
Ali Bin Khalifa
Al-Khalifa
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Ranked by:
AIDEA (Italy); Australian Business Deans Council (ABDC) Journal Quality List - A* ranking; Chartered Association of Business Schools (CABS, UK) Academic Journal Guide; FMS Journal Rating Guide (B); Scopus
ESSEC Rankings of Journals 2016
4.7
CiteScore 2020
6.6
CiteScore Tracker 2021
(updated monthly)
2020 Impact Factor
5-year Impact Factor (2020)