Marketing

eJournal Collection

23
Journals
1,100+
articles in 2022
4.4
million downloads each year [1]

Topical coverage

  • Advertising
  • AI applications to marketing
  • Arts marketing
  • Branding
  • Business-to-business marketingCo-creation of value
  • Consumer behaviour
  • Corporate communications
  • Customer experience and word-of-mouth marketing
  • Fashion marketing
  • Financial services marketing
  • History of marketing
  • International marketing
  • Marketing strategy
  • Marketing within the context of social responsibility
  • Multi-channel marketing
  • Neuromarketing
  • Non-profit marketing
  • Place branding
  • Relationship marketing
  • Services marketing
  • Sponsorship
  • Sports marketing
  • Vulnerable consumers and exclusion
  • Young consumers

Content highlights

 

USED IN POLICY

A systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium

Journal of Social Marketing

Draws together research in alcohol warnings literature.


LINKED TO SDGs

Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters

Asia Pacific Journal of Marketing and Logistics

Assesses how 'green behaviour' influences the switching intention towards remanufactured products in sustainable consumers by introducing the possibility of an innovation diffusion approach for promotion efforts.


HIGHLY CITED

Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

European Journal of Marketing

Authors discuss the need for prediction-oriented model evaluations in PLS-SEM and conceptually explain and further advance the PLSpredict method.


PUBLISHING PARTNERSHIP

The Journal of Business & Industrial Marketing collaborates with the IMP Group, a leading network of international researchers working in B2B marketing.


NOTABLE AUTHOR

Professor Jagdish Sheth (Emory University Goizueta Business School, USA) is the recipient of all four top awards given by the American Marketing Association. Professor Sheth is a Distinguished Fellow of the Academy of Marketing Science, Fellow of the American Psychological Association (APA), and a recipient of a Distinguished Fellow award from the International Engineering Consortium.

 

HIGH ALTMETRICS SCORE

Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands

Journal of Product & Brand Management

Investigates the mediating effect of brand love on purchase intention and word-of-mouth through mystery, sensuality and intimacy as brand image dimensions in the context of neo-luxury brands.


HIGHLY DOWNLOADED

How fashion influencers contribute to consumers’ purchase intention

Journal of Fashion Marketing and Management

Examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting consumers’ attitudes toward FIs.


RECENT SPECIAL ISSUES

Solving Marketplace Problems for Consumers with Vulnerabilities

Journal of Services Marketing, 2021

Mental Disorders, Mental Well-being and the Marketplace

Journal of Consumer Marketing, 2022


CITED IN MEDIA

Implicit and explicit identification of counterfeit brand logos based on logotype transposition

Journal of Product & Brand Management

Explores the varying forms of fraudulent imitation of original brand logotypes (operationalised at the level of logotype transposition), which can aid in the detection of a counterfeit brand.

Browse all journals

21
journals receive a Scopus CiteScore [2]
12
journals accepted in Journal Citation Reports [3]
10
journals listed in Emerging Sources Citation Index [4]

Sources: 1. Yearly average for the past three years  |  2. 2021 CiteScoreTM (powered by Scopus®)  |  3. Journal Citation ReportsTM from Clarivate, 2021  |  4. Emerging Sources Citation IndexTM from Clarivate, 2021.

Featured journals

Here is a sample of our journals from the Marketing collection.

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