CSR or just
greenwashing?
We hear that consumers are swapping to brands that have purpose, sustainability credentials, and genuinely care about positive impacts on society.
How do we know when companies are serious about environmental and societal impact? How far do they go to ensure sustainability? What happens when we lose trust in environmental claims?
When is CSR responsible management, and when is it actually greenwashing? We’ve brought together some of the latest research to investigate these questions.
If you want to talk to use about your work in any of these areas, we'd love you to fill in the form at the bottom of the page.
Expert opinion
When will we balance profits with the planet and its people?
Independent thinker James Ring, former CEO of the Limerick Chamber, asks if we’re the generation that’s too greedy to action the changes required to balance profit with the planet.
From CSR 'greenwashing' to general 'SDG washing' – the potential threat to SDG implementation
Virginia Munro discusses the potential danger of the UN SDGs being embraced at face value only, without true implementation.
Is CSR greenwashing? – The situation in India
Sapna A Narula discusses how strategic CSR is evolving in India, and suggests ways that companies can address CSR initiatives that are meaningful and not just greenwashing.
Greenwashing – an opportunity for us to identify what is needed to bring the smaller firms on board?
Kevin Phun describes how research into greenwashing could help us to understand some of the gaps in implementation, find ways to improve initiatives, and identify best practice.
The future of social responsibility in a changing world
Virginia Munro discusses how businesses can lead the way in solving the world’s wicked challenges – both social and environmental.
Is greenwashing fraud & how does it affect businesses?
Does engaging in corporate social responsibility activities influence firm performance? The moderating effects of risk preferences and performance measurement systems
Management Decision
The greenwashing triangle: adapting tools from fraud to improve CSR reporting
Sustainability Accounting, Management and Policy Journal
'Do they mean what they say?' Measuring greenwash in the sustainable property development sector
Asia Pacific Journal of Marketing and Logistics
Pseudo green players and their greenwashing practices: a differentiating strategy for real green firms of personal care category
Strategic Direction
CSR or social impression management? Tone management in CSR reports
Journal of Financial Reporting and Accounting
Can 'sin industries' prove their legitimacy through CSR reporting? A study of UK tobacco and gambling companies
Accounting, Auditing & Accountability Journal
The strategic corporate social responsibility (CSR) quandary: an instructional case
Emerald Emerging Markets Case Studies
A struggling manufacturer that had overlooked its CSR policy, uses the opportunity to improve brand visibility and public relations.
To B or not to B: Etsy’s decision whether to re-incorporate as a public benefit corporation and maintain its B Lab certification
The CASE Journal
Established as a socially responsible corporation, later gaining B Corp status, did Etsy's mission change after going public?
When will we balance profits with the planet and its people?
James Ring, CEO Ingenium
Independent thinker James Ring, former CEO of the Limerick Chamber, asks if we're the generation that's too greedy to action the changes required to balance profit with the planet.
Consequences of greenwashing - Does it make people care less about green issues? How can our trust be regained?
The effect of environmental concern on conscious green consumption of post-millennials: the moderating role of greenwashing perceptions
Young Consumers
The spillover effect of greenwashing behaviours: an experimental approach
Marketing Intelligence and Planning
A psychological approach to regaining consumer trust after greenwashing: the case of Chinese green consumers
Journal of Consumer Marketing
An empirical analysis of the modelling effect on consumer skepticism between social value orientations and green advertising effectiveness
Nankai Business Review International
From CSR 'green washing' to general 'SDG washing': the potential threat to SDG implementation
Blog by Dr Virginia Munro
Is there a danger of the UN SDGs being embraced at face value without true implementation?
The future of social responsibility in a changing world
Blog by Dr Virginia Munro
How can businesses lead the way in solving the world's wicked challenges – both social and environmental?
COVID-19 – the force for change in CSR? Is it testing companies' and employees' commitment?
Corporate social responsibility (CSR) and the COVID-19 pandemic: organizational and managerial implications
Journal of Strategy and Management
Understanding employee responses to COVID-19: a behavioural corporate social responsibility perspective
Management Research
Corporate social responsibility (CSR) and the COVID-19 pandemic: organizational and managerial implications
Journal of Strategy and Management
How does the global position affect CSR position?
CSR engagement and values in a pre-emerging and emerging country context
International Journal of Emerging Markets
CSR engagement and values in a pre-emerging and emerging country context
International Journal of Emerging Markets
Carroll’s dimensions and CSR disclosure: empirical evidence from Pakistan
Corporate Governance
China’s green watch program: beyond greenwashing
Chinese Management Studies
Greenwashing and responsible investment practices: empirical evidence from Zimbabwe
Qualitative Research in Financial Markets
The link between CSR and earnings quality: evidence from Egypt
Journal of Accounting in Emerging Economies
CSR for purpose, shared value and deep transformation: the new responsibility
Virginia Munro describes her book that provides a framework for understanding the evolving role of the corporate dollar in the pursuit of a global ecosystem that is more inclusive of all stakeholders.
Other related books
Browse our other CSR-related titles
Challenges On the Path Toward Sustainability in Europe: Social Responsibility and Circular Economy Perspectives
Communicating Social and Environmental Issues Effectively
Betsy Reed, 2020
Green Behavior and Corporate Social Responsibility in Asia
Farzana Quoquab and Jihad Mohammad, 2019
Philosophy of Management and Sustainability
Jacob Dahl Rendtorff, 2019
Sustainability, Stakeholder Governance, and Corporate Social Responsibility Vol: 38
Sinziana Dorobantu, Ruth V Aguilera, Jiao Luo and Frances J Milliken, 2018
Calls for papers
Got a paper to publish? Browse these calls ,or talk to us about publishing your work by using the form below.
Corporate Social Responsibility And Covid-19 Global Crisis: Managerial And Financial Perspectives In Developed And Emerging Countries
Management Decision
Blue whistle for brands - consumers' and stakeholders' perspective towards reformation in marketing legal practices
International Journal of Law and Management
Microfoundations of CSR and sustainable performance
Cross Cultural & Strategic Management
Responsible leadership
Can leaders banish bias and increase inclusivity? How can corporate communications champion equity and diversity? We investigate the issues.
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