Introducing our new editor!

Qualitative Market Research (QMR) is delighted to introduce Prof Elina Närvänen as the new Editor-in-Chief from January 2025, taking over from Associate Professor Fiona Spotswood. Elina is based at Tampere University, Finland, and has a background in interpretive consumer research, food waste and the circular economy, especially from business and consumer-citizen perspectives.  

“I’m delighted to start as editor in the journal. Together with the editorial team, we continue the mission to make QMR one of the leading outlets in the field for insightful, creative and impactful qualitative marketing research.”

Welcome to Elina and a heartfelt thank you to Fiona for her service to the journal over the past 2 years.
Please visit the QMR homepage to see the aims and scope and how to submit to the journal.