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The International Journal of Sports Marketing and Sponsorship is one of the world’s leading journals for the sports marketing industry.

ISSN: 1464-6668
eISSN: 1464-6668

Aims and scope

The International Journal of Sports Marketing and Sponsorship (IJSMS) provides a vital resource to both academic and industry experts.

For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information (including case studies) to find important data, develop strategies, create presentations and understand how the industry is changing.

Listed below are just some of the examples of themes covered by the journal:

  • Consumer attitudes to sports and sports marketing programmes
  • Event evaluation
  • Demographic analysis
  • Brand awareness
  • Brand recall for sponsors/non-sponsors
  • Ambush marketing
  • Risk management
  • Technology
  • Merchandising strategies
  • Globalization of sport

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 8 Decent work & economic growth
SDG 9 Industry, innovation & infrastructure
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & communities
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management goal