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The International Journal of Bank Marketing provides the venue for the dissemination of state-of-the-art research on marketing issues related to a range of financial services providers, from banks and insurers to financial advisors and credit providers.

ISSN: 0265-2323
eISSN: 0265-2323

Aims and scope

International Journal of Bank Marketing (IJBM) aims to publish papers that relate to the marketing challenges of financial services providers around the globe. 

Preference is given to empirically-based research papers that expand on existing theories (or develop new ones) on customer behaviour in financial services settings.

In addition, the journal is interested in helping academicians and practitioners in the field to better understand the discipline of financial services marketing, and as a result review papers and thought pieces are invited for submission.  

The general topic areas covered in IJBM include (but are not limited to):

  • Advertising of financial services
  • Behavioural finance
  • Branding financial services
  • Corporate social responsibility
  • Customer Relationship Management (CRM)
  • Institutional banking and finance
  • Mobile and online banking
  • Pricing financial services
  • Retail banking
  • Regulations affecting financial services marketing
  • Segmenting financial services customers

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 8 Decent work & economic growth
SDG 9 Industry, innovation & infrastructure
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & communities
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management goal