AABS/Emerald case writing competition

In partnership with the Association of African Business Schools (AABS), we invite authors from African higher education institutions to submit business teaching cases focused on emerging markets in Africa. Be in with a chance to win up to $2,250 and have your case published globally.

Competition status: Open
Closing date: 15 October 2023
Publication: Emerging Markets Case Studies

Emerald Publishing and the Association of African Business Schools (AABS) welcome high-quality teaching cases to this joint case writing competition.

The aim of the competition is to encourage and promote the development of high-quality teaching case material relevant to the realities of dynamic and emerging economies and at the same time promote the development of case-writing capabilities in those countries.

Get in touch for more information

Award & publication

The total AABS/Emerald award prize pool is worth over $2,250, including $1,000 to the winner and $500 each to two runners up!

We also consider all submissions for international publication in Scopus-ranked Emerging Market Case Studies (EMCS).

Best case award & best case proposal

For the first time, EMCS is pleased to accept French submissions to the AABS case-writing competitions. French authors may now participate in their own category for an opportunity to win a $250 prize.

All submissions to the French case category must adhere to all other requirements outlined by the competition and EMCS’ author guidelines. We will consider all submissions for publication and translate them into English upon acceptance.

Please note that you must be affiliated with an AABS member school in order to participate.

Though we are an international publisher, we must comply with all current economic sanctions within the United Kingdom. This may impact our ability to pay authors from restricted countries. Please know, however, that these submissions are still welcome and given all due consideration. If you are concerned about what this might mean for your submission should it go on to win the competition, please contact us.

Entry criteria

Your case should:

  • Have a developing and emerging markets focus from Africa
  • Be written by authors based at African higher education institutions
  • Be based on a real situation in a real company
  • Be a teaching case, we cannot accept academic (research) cases
  • Not have been published before in its current or substantially similar form or be under consideration for publication in any ISSN/ ISBN-registered publication or with any other case centre.
  • Meet the standard EMCS author guidelines (more below).
  • Include a completed and signed consent to publish release form.
  • Your case will be automatically entered into the peer-review process. Selected cases will be published in the Scopus-ranked EMCS collection (ISSN 2045 0621). By participating in the competition, you are agreeing to publish your case study in EMCS, subject to acceptance for publication after peer review and revisions (if required).


Before you enter

Find out what paperwork you need to complete and further criteria you need to consider before entering the competition.

Author guidelines

Your case should meet standard EMCS author guidelines to be considered for publication. Find information on format, length, teaching notes and download template documents.

Read guidelines

Consent to publish

Download and include a consent to publish release form with your entry. Your form should be completed and signed by the management of the company or individuals included in your case.

Download form

Title page

Download and include a case study title page with your entry.

Download form

Enter the competition

To enter the competition, you will submit your case study through Emerging Markets Case Studies on ScholarOne Manuscripts.

Closing date: 30 September 2023

Select ‘AABS 2023’ from the options.

Your entry should include: case study, teaching note, title page and consent to publish form.

Submit your entry


Develop your skills and knowledge

Have a look at our free resources that will help you prepare a high-quality teaching case and accompanying note, ready for submission to the competition.


Emerald Cases Hub

Register on our Emerald Cases Hub, where you can complete a comprehensive course on writing a case study and teaching note or view sample cases.


Competition winners

We are delighted to announce the 2021 winners of the AABS case writing competition.

Best case

Best case study proposal

The authors of both proposals will participate in a series of mentoring support sessions from members of the EMCS team to help them develop their proposal into a fully developed teaching case and teaching notes.

  1. Checkers Sixty60 case proposal
    Prof Martin Butler, Ms Tasneem Motala, Ms Adwoa Opoku-Nyarko and Mr Justin Siljeur – all authors at the university of Stellenbosch Business School
  2. Ukheshe: Pivoting a fintech enabler from B2C to B2B and internationalization strategy
    Philasande Sokhela at the Johannesburg Business School

Get in touch

If you have any questions about the case study competition, please contact our cases publisher Melissa Close using this form.

  • Current Your details
  • Area(s) of interest
  • Consent