
Journal description
The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands.
Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary.
Manuscripts may either report results based on rigorously analysed qualitative/quantitative data or be purely conceptual. All manuscripts must offer significant research findings and insights and offer meaningful implications for the real world.
This journal is proudly international and inter-disciplinary. We publish manuscripts which compare international markets and encourage submissions approaching branding and product management from any discipline. We focus on all aspects of branding and product management from development to dilution. This includes areas as broad as person, place or political brands.
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Editor
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Dr
Francisco
Guzman
University of North Texas - USA
[email protected] -
Professor
Cleopatra A
Veloutsou
University of Glasgow - UK
[email protected]
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Dr
Francisco
Guzman
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Publisher
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Richard
Whitfield
[email protected]
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Richard
Whitfield
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Journal Editorial Office (For queries related to pre-acceptance)
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Suraj Rajaram
Singh
Emerald Publishing
[email protected]
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Suraj Rajaram
Singh
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Supplier Project Manager (For queries related to post-acceptance)
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Aaditya
Vichare
Emerald Publishing
[email protected]
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Aaditya
Vichare
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Senior Advisory Board
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Professor
John M.T.
Balmer
Brunel University - UK
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Professor
Rod
Brodie
Auckland University - New Zealand
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Professor
George
Christodoulides
American University of Sharjah - United Arab Emirates
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Professor
Bernard
Cova
KEDGE Business School - France
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Professor
Susan
Fournier
Boston University - USA
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Professor
Jean-Noël
Kapferer
HEC Paris and Inseec Paris - France
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Professor
Kevin Lane
Keller
The Trustees of Dartmouth College - USA
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Professor
T.C.
Melewar
Middlesex University - UK
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Professor
Bill
Merrilees
Griffith University - Australia
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Professor
Nicolas
Papadopoulos
Carleton University - Canada
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Professor
Leyland
Pitt
Simon Fraser University - Canada
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Professor
Bernd
Schmitt
Columbia Business School - USA
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Professor
Jagdish N
Sheth
Emory University - USA
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Professor
Mark David
Uncles
University of New South Wales - Australia
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Professor
John M.T.
Balmer
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Editorial Review Board
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Dr
Syed H
Akhter
Marquette University - USA
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Professor
Joaquin
Aldas-Manzano
University of Valencia - Spain
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Associate Professor
Daniela
Andreini
University of Bergamo - Italy
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Dr
Paraskevas
Argouslidis
Athens University of Economics and Business - Greece
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Dr
Salim L.
Azar
Saint-Joseph University of Beirut - Lebanon
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Dr
Sally
Baalbaki
Metropolitan State University of Denver - USA
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Professor
George
Baltas
Athens University of Economics & Business - Greece
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Professor
Debra
Basil
University of Lethbridge - Canada
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Professor
Carsten
Baumgarth
Hochschule für Wirtschaft und Recht Berlin - Germany
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Professor
Mike
Breazeale
University of Nebraska Omaha - USA
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Dr
Isabel
Buil
University of Zaragoza - Spain
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Professor
Christoph
Burmann
University of Bremen - Germany
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Dr
Edgar
Centeno
Tecnológico de Monterrey - ITESM - USA
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Dr
Kalliopi
Chatzipanagiotou
University of Glasgow - UK
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Associate Professor
Polymeros
Chrysochou
Aarhus University - Denmark
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Professor
George
Chryssochoidis
University of Kent - UK
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Dr
Dr Kirsten
Cowan
Dr Kirsten Cowan, University of Edinburgh - United Kingdom
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Professor
Victoria
Crittenden
Babson College - United States
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Professor
Joana
César Machado
Universidade Católica Porto - Portugal
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Professor
Francesca
Dall'Olmo Riley
Kingston Business School - UK
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Dr.
Nebojsa St.
Davcik
ISCTE-IUL Lisbon - Portugal
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Professor
Devon
Delvecchio
Miami University - USA
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Dr
Laurence
Dessart
HEC Liège - Belgium
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Professor
Leif
Egil Hem
NHH - Norway
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Dr
Bashar
Gammoh
University of Toledo - USA
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Professor
Apostolos
Giovanis
University of West Attica - Greece
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Dr
Gary
Gregory
University of New South Wales - Australia
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Professor
Bianca
Grohmann
Concordia University - Canada
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Dr
Sabrina
Hegner
FH Bielefeld - Germany
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Professor
Oriol
Iglesias
ESADE Business School - Spain
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Professor
Nicholas
Ind
Kristiania University College - Norway
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Dr
Colin
Jevons
Monash University - Australia
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Associate Professor
Richard
Jones
Copenhagen Business School - Denmark
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Professor
Stavros
Kalafatis
Kingston Business School - UK
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Associate Professor
Elif
Karaosmanoglu
Istanbul Technical University - Turkey
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Professor
Lea Prevel
Katsanis
Concordia University - Canada
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Dr
Eric
Kennedy
Grand Valley State University - USA
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Professor
Nicola
Kleyn
University of Pretoria - South Africa
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Assistant Professor
Vijaykumar
Krishnan
Northern Illinois University - USA
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Professor
Stacy
Landreth-Grau
Texas Christian University - USA
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Dr
Sheena
Leek
Birmingham Business School - UK
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Dr
Joan
Llonch
Universitat Autònoma de Barcelona - Spain
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Dr
Nina
Michaelidou
Loughborough University - UK
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Dr
Adam
Mills
Loyola University - USA
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Professor
Murray
Millson
California State University, Monterey Bay - USA
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Dr
Anna
Morgan Thomas
University of Glasgow - UK
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Dr
Laurent
Muzellec
Trinity College Dublin - Ireland
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Dr
Ravi
Pappu
University of Queensland - Australia
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Professor
Audhesh
Paswan
University of North Texas - USA
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Professor
Anthony
Patino
University of San Francisco - USA
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Dr
Giuseppe
Pedeliento
University of Bergamo - Italy
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Professor
Luca
Petruzzellis
University of Bari Aldo Moro - Italy
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Dr
Dennis A.
Pitta
University of Baltimore - USA
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Dr
Pramod
Prabhakar Iyer
University of Texas Rio - USA
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Professor
Jose I.
Rojas-Méndez, Ph. D.
Carleton University - Canada
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Professor
Jenni
Romaniuk
University of South Australia - Australia
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Professor
Stuart
Roper
University of Huddersfield - UK
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Dr
Subhadip
Roy
Indian Institute of Management - India
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Dr
Carla
Ruiz Mafé
University of Valencia - Spain
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Dr
Nikoletta-Theofania
Siamagka
University of Aristotle - Greece
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Associate Professor
Jeremy J.
Sierra
Texas State University - San Marcos - USA
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Dr
David
Taylor
Sacred Heart University - USA
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Dr
Robert James
Thomas
Cardiff Metropolitan University - UK
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Dr
Carlos
Torelli
University of Illinois at Urbana-Champaign - USA
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Professor
Mats
Urde
Lund University - Sweden
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Dr
Eric
Van Steenburg
Montana State University - USA
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Dr
Marco
Vriens
University of La Crosse Wisconsin - USA
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Dr
Elaine
Wallace
National University of Ireland Galway - Ireland
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Professor
Klaus-Peter
Wiedmann
Leibniz University Hannover - Germany
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Dr
Kim
Willems
Vrije Universiteit Brussel - Belgium
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Professor
Lia
Zarantonello
University of Roehampton - UK
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Dr
Rita Coelho
do Vale
Católica Lisbon - Portugal
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Dr
Syed H
Akhter
Business Source Complete; Cabell's Directory of Publishing Opportunites in Management & Marketing; CNRS (France); CPI Digest; Electronic Collections Online; Emerald Management Reviews; FMS Journal Rating Guide (D); FNEGE (France); ReadCube Discover; The Marketing Report; Zetoc (British Library); ABS; Australian Business Deans Council (ABDC) Journal Quality List - A ranking; Chartered Association of Business Schools (CABS, UK) Academic Journal Guide; ESSEC Rankings of Journals 2016; Scopus; Social Science Citation Index SSCI (Clarivate Analytics); The Publication Forum (Finland).
4.1
CiteScore 2019
4.2
CiteScore Tracker 2020
(updated monthly)
2019 Impact Factor