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International Marketing Review (IMR) is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge.

ISSN: 0265-1335
eISSN: 0265-1335

Aims and scope

International Marketing Review (IMR) is a leading academic journal dedicated to advancing knowledge in international marketing theory and practice. IMR welcomes any work that addresses challenges for organizations that operate across borders.

Topics of interest include, but are not limited to, cross-cultural consumer behavior, global branding, international market entry strategies, digital marketing in a global context, and the impact of globalization on marketing practices. IMR is pluralistic and accepts conceptual and empirical (quantitative or qualitative) work.

IMR is the right outlet for research that

  • studies international marketing variables, such as consumer-related variables like cultural orientation, ethnocentrism, cosmopolitanism, and consumer animosity, or strategy-related variables like internationalization and related capabilities, marketing program standardization vs. adaptation, and global vs. local brand positioning strategies,
  • investigates marketing issues in cross-national/cross-cultural settings, such as multi-country comparisons of relevant consumer behaviors (e.g., product adoption, service interactions, brand loyalty) or marketing activities (e.g., market entry modes, channel configuration, pricing), or
  • explores culture-specific phenomena neglected by the mainstream (Western-centric) marketing literature.

IMR adopts a deliberately broad definition of international marketing, encompassing a wide range of topics and perspectives. Thus, our scope extends beyond the traditional boundaries of international marketing. We also welcome contributions that explore diverse (emerging) dimensions of marketing, including but not limited to the intersection of international marketing and

  • Corporate social responsibility and sustainability
  • Digital transformation
  • Entrepreneurship
  • Innovation and knowledge management
  • Supply chain management
  • Geopolitics

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 2 Zero hunger
SDG 8 Decent work & economic growth
SDG 9 Industry, innovation & infrastructure
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & communities
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management goal