International Marketing Review - Literati Award Winners 2022

International Marketing Review

We are pleased to announce our 2022 Literati Award winners.

Outstanding Paper
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer
Adamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger

Outstanding Reviewers
Paul Hughes
David Griffith
Niina Nummela