Indian eCase Collection

The Indian eCase Collection brings together over 650 eCases from across our entire portfolio that are linked to India

The Indian eCase Collection includes over 650 eCases with a unique and dedicated focus on India.

The collection is made up of licenced content from the leading business school: Indian Institute of Management Ahmedabad (IIMA). This sits alongside Emerald's proprietary case content that focuses on the challenges and nuances of Indian businesses.

List of case studies by year

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2020

Title Date published
On the way of making alagrand.com a grand business! 05-Dec-20
RSBY: delivering health insurance through public-private contracting 03-Dec-20
OCTO SCM: optimizing iron ore supply chain exports 02-Dec-20
‘Star’ring a ‘new’ sport in India: pro kabaddi league 01-Dec-20
ICICI Prudential: challenges in reaching the last mile 27-Nov-20
Wow Momo Foods Pvt. Ltd.: in search of new growth drivers 23-Nov-20
Revenue from contracts: cash vs accrual 23-Nov-20
Digital transformation of TSG from a B2B to a B2C company 23-Nov-20
Gazelle Infotech-optimizing humanitarian supply chain for disaster management 23-Nov-20
B2B or B2C dilemma in maintenance industry: UrbanKare 23-Nov-20
Pitfalls of a fledgling venture, Fetakart: in search of a viable business model 23-Nov-20
Peebuddy: ladies, it’s time to stand-up! 03-Nov-20
Punjabi Jutti: the case of a missing brand 03-Nov-20
Netflix: SVoD entertainment of next gen 15-Sep-20
Godrej properties: valuation using the capital cash flow technique 09-Sep-20
The strategic corporate social responsibility (CSR) quandary: an instructional case 11-Aug-20
Weaving sustainability in Indian higher education system 25-Jul-20
 Pyramid Globe Management Institute: working under a paternalistic leader 23-Jul-20
Smartschool.com’s performance review- an opportunity for growth or to quit? 22-Jul-20
VBK Fibreo Tech Pvt. Ltd: product mix dilemma 14-Jul-20
Expansion plan of Central Tiffin Room: a case on accounting 14-Jul-20
Cyient: enabling innovation through idea tree initiative 14-Jul-20
EXOS: does the retention of salesforce matter in entrepreneurial start-ups? 09-Jul-20
Wealth out of Waste (WOW): a business paradox 02-Jul-20
The case of motivprints: balancing entrepreneurial instinct with managerial approach 01-Jul-20
Baromeeter: the funding conundrum 01-Jul-20
Shradhanjali.com: creating Blue Ocean 05-Jun-20
Female feticide: the role of national health mission in India 30-May-20
Bright Soluble Private Limited: a case study on accounting process 15-May-20
Amtek Auto debacle: financial statement analysis 30-Apr-20
Sunshine Fastech Pvt. Ltd.: working capital financing decision 30-Apr-20
“Yes Madam”: digitized services right here and right now 11-Apr-20
Resource cell for juvenile justice: challenges of motivation of social workers 09-Apr-20
Oil India Limited – overcoming the challenges in competency planning 29-Mar-20
Archies limited: where have all the feelings gone? 13-Mar-20
IKEA Inc.: the India way 06-Mar-20
Advertising or branding: it is different 14-Feb-20
Collective resistance to collective collaboration: a leader’s introspection 03-Feb-20
Making of an entrepreneur: a journey with leather – MVR Leathers 23-Jan-20
Born on the internet, how should Suta grow? 04-Jan-20
Jugnoo: expansion or consolidation 02-Jan-20
Sangeeth Varghese: a dilemma of democratization and detachment 02-Jan-20

2019 

Title Date published
AGROY: creating value through smart farming 13-Dec-19
KnoDues – a start-up with a solution to India’s split-expenses problem 12-Dec-19
Rethinking Quatrro’s execution strategy: capturing the small and medium-sized enterprise market 12-Dec-19
Jallikattu – beyond a heroism sport for SKCRF 29-Nov-19
Vodafone India: the Indian wireless industry 21-Nov-19
Bharatiya Yog Sansthan: reshaping society through Yog 15-Nov-19
Mindtree: hostile takeover bid by Larsen and Toubro 15-Nov-19
Feasibility of drone integration as last mile delivery 04-Nov-19
ZeNXL express logistics: route optimization 04-Nov-19
Accident at Vidyalaya School – an ethical dilemma 19-Oct-19
Aryan cabs: leveraging it for rural connectivity 13-Sep-19
Rolling drops: Nilkamal Wello Water Wheel 13-Sep-19
Sustainability issues in freshfruggies: hyperlocal fruits and vegetables delivery model 13-Sep-19
Bhuira Jams: changing lanes to break logjam 23-Aug-19
Establishing a start-up in Saudi Arabia: the Innosoft story 13-Aug-19
General equity vs DVR share of Tata Motors: investors’ dilemma 13-Aug-19
Accurate arc: to grow or not to grow? 25-Jul-19
Framework contracts for medicine inventory management in public healthcare 09-Jul-19
The nemesis who stood tall: a tale of governance and leadership 09-Jul-19
Bhushan Steel: a creditworthy company turned insolvent 23-May-19
Seeking the next wave of growth in a dynamic business environment: a case for Nitor Infotech Pvt. Ltd. 23-May-19
Sahaj Crafts: the challenge of alleviating poverty in Western Rajasthan 08-May-19
Sukhpal Dairy Farm: considering customer engagement-based growth options 15-Apr-19
Mission K-54: turning around the US$3bn Indian auto major – Ashok Leyland 12-Apr-19
V-Xpress: B2B marketing in the logistics industry 18-Mar-19
Faizal & Shabana Foundation: a venture philanthropic approach to education 06-Feb-19
From baby boomer to millennials: the changing flavor of entrepreneurial traits 29-Jan-19
Green Agrevolution Pvt Ltd: delivering 360° “seed-to-market” solution 18-Jan-19
THANKYOU: from waste to resource 18-Jan-19
Volunteer educational initiative for undocumented immigrants’ children 14-Jan-19

2018 

Title Date published
Termination by Mistake, Contract Terms and Damages: Bunge SA v Nidera BV 18-Dec-18
POSCO’s great Indian fiasco 12-Dec-18
Learning from another SBU: strategizing growth at SEE-Tech 07-Dec-18
Trading derivatives options contracts: the associated risk and potential 04-Dec-18
A business incubating unit to sustain technology transfer: Vyas’s Dilemma 21-Nov-18
Vodafone-Idea merger: emergence of a telecom giant amidst predatory price wars 12-Nov-18
Polaris India International: moving boundaries 08-Nov-18
“Anjaneya” health drink: re-positioning dilemma 02-Nov-18
Chandra Shekhar Ghosh: founding Bandhan 02-Nov-18
Havells India Ltd: QRG foundation on the cross road 29-Oct-18
Naturo products – sales and distribution management 29-Oct-18
Reward encourages beast.....oops, best! 29-Oct-18
Suntej Engineering: a struggle to stay afloat in the face of competition 29-Oct-18
Corporate governance failure at Ricoh India: rebuilding lost trust 04-Oct-18
Sonalika’s foray into passenger vehicles 27-Sep-18
Samosa Singh: the fast food of India 26-Sep-18
PKC Laundries: a start-up business at the crossroads 24-Sep-18
Taj hotels, palaces and resorts: the road ahead 24-Sep-18
The Muktangan story (Part A): an organizational study and The Muktangan story (Part B): winds of change 24-Sep-18
Workplace discipline for an employee’s resilience at Indian bank 24-Sep-18
Aditya Birla Money: developing options of investment strategy 20-Sep-18
Entry of Reliance Jio in the telecom industry: a ripple in the ocean 20-Sep-18
Wockhardt Limited: will it rise from the ashes? 10-Sep-18
Contrasting ideologies between generations in Sree Subramania Ayurvedic Nursing Home – a 400 year old family owned organization 04-Sep-18
Tata: the biggest boardroom coup 04-Sep-18
Digital Empowerment Foundation’s Chanderiyaan Project: linking the poor producers with the market using ICT 23-Aug-18
Turnaround of struggling plant of DJSL Limited: capital investment or operational improvement 23-Aug-18
Amazon India’s “Apni Dukaan”: branding strategy 20-Aug-18
Are we ready? 20-Aug-18
Wonder Pedicabs: leisure rickshaw rides 20-Aug-18
Ryan's Dilemma 12-Jul-18
Air Asia India 2017 26-Jun-18
Marico – competing with an innovative business model 26-Jun-18
McDonald’s India – plotting a winning strategy 26-Jun-18
Responding to 4G telecom pricing war: ignore, accommodate or retaliate 26-Jun-18
Health Zone: the solution to slimming, fitness and beauty care 22-Jun-18
Achieving success in the Digital Equalizer Program through project management 21-Jun-18
Baahubali’s Kattappa: servant leadership in practice 20-Jun-18
Does forecasting have all the answers? A case study of elections in India 20-Jun-18
Industrial relations (Union) issues at Asian Paints Ltd. 20-Jun-18
Weekend Works: Junkart at a crossroads 20-Jun-18
“Fit in” fitness point 19-Jun-18
Board stoops to conquer the CEO: end of a power struggle 19-Jun-18
Crowdsourced fashion designing of Hashboosh.com: the sustainability dilemma 19-Jun-18
Robert Bosch Engineering, India – prospecting a smart future 24-May-18
Transformation of public distribution system in Chhattisgarh: Dr Raman Singh’s leadership 24-May-18
Get “Roposo”: the fashionable social media 23-May-18
Jigsaw Academy: outreaching the analytics market 08-May-18
Yellow card: U.S. Women’s Soccer seeks pay equity 08-May-18
Keggfarms Pvt. Ltd: a social enterprise and a way of life 19-Apr-18
Contractual Damages: Kailash Nath Associates v Delhi Development Authority 02-Apr-18
efin Recruiters: at the crossroads of the Indian RPO Industry 27-Mar-18
The Bake Collective – making a delicious difference 27-Mar-18
Online restaurant entrepreneurship: the story of Holachef in an increasingly digitalized India 26-Mar-18
Ousting Conditions and Warranties (Buyer's Rights): The Mercini Lady Case 14-Mar-18
Quandary of a social entrepreneur 19-Feb-18
Gokuldhaam Society: a case on transportation planning 06-Feb-18
Indian PharmaChem: a resource allocation peccadillo 06-Feb-18
Transforming an organization into a learning organization: Liberty Shoes Ltd, Karnal Unit 25-Jan-18
The Airport Authority of India Case: Public Corporations and the Fundamental Rights 19-Jan-18
Rajan Overseas: An Entrepreneurial Quest for Growth 08-Jan-18
Paytm’s wallet business: on a growth trajectory or suicide mission? 02-Jan-18
Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth 01-Jan-18

2017 

Title Date published
Dr. Lal Pathlabs (A) 20-Dec-17
Dr. Lal Pathlabs (B) 20-Dec-17
Gramshree, Ahmedabad: EmpoweringLow-Income Women Artisans 20-Dec-17
Zee Films and the BCCI: The Award of Broadcasting Rights 04-Dec-17
Too little, too late? Role of credit rating agencies in the Amtek AUTO default 13-Nov-17
Codezin: braving the startup storm 07-Nov-17
Fixed assets management of Larsen & Toubro: stability vs stagnancy 06-Nov-17
Memorable Shaadi 06-Nov-17
Battle of Forms: Butler Machine Tool Company Limited v. Ex-Cell-O Corporation 01-Nov-17
Formation of Contracts: Gibson v. Manchester City Council 25-Oct-17
Love plastic: Ashiyana Pipe’s journey to redefine the positioning of plastic 20-Oct-17
Patanjali’s marketing mix: the monk’s new Ferrari 20-Oct-17
Polaris India: riding ahead in an alternative market 20-Oct-17
Retaining competitive advantage in commodities 20-Oct-17
Dr. Janel Jeyapaul v. SRM University: Private Organisations and Public Rights 26-Sep-17
“Tata i-Shakti” to “Tata Sampann”: rebranding or repositioning? 05-Sep-17
Rivigo 29-Aug-17
The Ajay Hasia Case: Society and the Fundamental Rights 29-Aug-17
Drivers420.com: Organizing drivers recruitment for transporters 28-Aug-17
Gender effects on impulse buying behavior 28-Aug-17
Market development through integrating value chains – a case of Patanjali Food and Herbal Park 28-Aug-17
Co-creating value and developing social capital: Centre of Science for Villages (CSV), Wardha 18-Aug-17
OYO Rooms: providing affordable hotel stays 01-Aug-17
Dainik Bhaskar: live no negative 31-Jul-17
What happens “NEXT”? 31-Jul-17
CSR in village school: challenge after success 28-Jul-17
HFCL: valuing a high growth company 28-Jul-17
Kannada movie industry in India: strategies for survival 28-Jul-17
NCR hospital: turnaround dilemmas of a leader 28-Jul-17
Anju Pharmaceuticals: riding the herbal wave 24-Jul-17
Ahmedabad Peoples Urban Co-operative Bank in Liquidation 12-Jul-17
ePuja: Seek, Discover, Get Blessed 12-Jul-17
Social entrepreneurship with vedic wisdom 03-Jul-17
COMFED: the new challenges of diversification 24-Jun-17
Aileron lighting: the sales promotion question 22-Jun-17
Decisional dilemma in maintaining industrial peace in PSU in India 19-Jun-17
Hockey India league: remnants of India’s long lost glory 19-Jun-17
Compressors Asia Limited: transformation to project marketing firm? 05-Jun-17
Dilemma of “Make in India” for Dalmec industrial manipulator S.P.A, Italy 05-Jun-17
Equity research and valuation: Jet Airways 05-Jun-17
Overcoming the HR challenge: a case of merger of Kotak Mahindra Bank and ING Vysya Bank 05-Jun-17
Communicative sensitivity in palliative care: a case on the “Happiness Angels” of Rajbala Foundation 03-Jun-17
Patanjali: an Indian FMCG on growth path 03-Jun-17
Milky Moo: spreading the Milk Mantra 02-May-17
Mio Amore: surviving brand change in transition economy 19-Apr-17
Dainik Jagran: sustaining leadership in the newspaper industry 11-Apr-17
Attention Passengers: Your Flight has been Delayed 01-Apr-17
Online Pricing Mistakes 31-Mar-17
Candy Confectioneries Pvt Limited (CCL) 30-Mar-17
Incubator or accelerator – a tech start-up’s dilemma 24-Mar-17
Naini Papers: capacity dilemma 22-Mar-17
CORE PDS: empowering the poor 21-Mar-17
FATMOLS lodges of Zambia: reaching international travelers 21-Mar-17
Daily bread – a gourmet pursuit 06-Mar-17
Performance management system – Core Business School 06-Mar-17
Restructuring at Suzlon Energy Ltd 06-Mar-17
Akshaya Patra (Bhilai): purchasing and supply management 11-Jan-17
Niyogi books: making a difference in the Indian book publishing industry 11-Jan-17
Social Transformation of Indian Tribal Community: Unlocking the Potential by Healthcare 10-Jan-17
Hind Tea Pvt Ltd - Transitioning Across Generations 04-Jan-17

2016 

Title Date published
Himalaya: head-to-heel herbal healthcare 29-Nov-16
Distromed Bioclean Pvt. Ltd. 28-Nov-16
Maggi Noodles: Challenges of Total Recall in India Managing Corporate Environment 23-Nov-16
GMR KUAEL: The Longest Road PPP 18-Nov-16
When debt comes knocking 15-Nov-16
CSR as a strategy in Tata Power Delhi Distribution Limited 09-Nov-16
The future of petroleum business at RIL – to stay or to exit 09-Nov-16
OSCAR Foundation: empowering lives through football 27-Oct-16
Drivers420.com: Organising Transporters 26-Oct-16
Private label outsourcing at MegaTex – necessity, accessory or a parasite? 18-Oct-16
Shradhanjali.com: New Address for Memories of our Ancestors 10-Oct-16
An analysis of financial inclusion initiatives at Odisha Gramya Bank 23-Sep-16
Royal India food retail: struggling to stay fresh 21-Sep-16
SMCH – the innovative pediatric care hospital from India 17-Sep-16
Selling groceries through the cloud in a Tier II city in India 15-Sep-16
LV Prasad eye institute: managing corporate social responsibility partnerships 07-Sep-16
Value based e-health care – a case study of Tata Memorial Centre 07-Sep-16
The redBus in Saga: Managing the Start-up Acquisition Phase 10-Aug-16
Indian Railways – World’s largest commercial employer’s social capital inventory 04-Aug-16
SEWA-competing in the Chikankari market 18-Jun-16
First Telecom – India 2.0 strategy 16-Jun-16
Future Group’s new move: Big Bazaar Direct 15-Jun-16
My experience of laptop purchase 15-Jun-16
AaramShop.com reinventing the e-grocery wheel in India 14-Jun-16
Strategic management in cartelized environment: case of Hisham Packaging, Dubai 14-Jun-16
IFA’s expansion in Asia – destination India 08-Jun-16
Improving customer satisfaction by increasing the reach: Life Insurance Corporation of India 06-Jun-16
Case B (Sequel) – GMR: deciding future alliance strategy for airports 03-Jun-16
Hyundai Motors India Limited: positioning towards market leadership 06-May-16
WaterHealth International in India: crafting sustainable solutions for potable water 05-May-16
An investment decision dilemma 02-May-16
Case A- GMR: diversifying for growth Case B (Sequel) – GMR: deciding future alliance strategy for airports 02-May-16
Evo TV 02-May-16
From chaos of steel cycles to the promise of “Joy of Building”: Tata Tiscon eyeing the next big leap 02-May-16
A-CAT’S health: operational parameters 29-Apr-16
Cost of employee loyalty@Anand Finance 29-Apr-16
Delhi traffic police: social media for better traffic management 29-Apr-16
Indian Railways: rail ways for Indians 29-Apr-16
Crafting a Vision and Mission Statement for the Competition Commission of India 31-Mar-16
Dadri Power Plant of National Thermal Power Corporation Limited 31-Mar-16
JSW Steel's Ispat Acquisition(A): The Opportunity 31-Mar-16
JSW Steel's Ispat Acquisition(B): The Setback 31-Mar-16
JSW Steel's Ispat Acquisition(C): The Turnaround Strategy 31-Mar-16
Shivani Carriers Pvt Ltd: Managing Employee Motivation at the Bottom of the Pyramid 31-Mar-16
Howzzat? 29-Mar-16
Knowledge Management at Tata Chemicals, Mithapur 29-Mar-16
Accuflow-Commercialization Deal 16-Feb-16
Rotary Club of Madras: Open Defecation Free Communities Project 16-Feb-16
UCO Bank - Strategic Renewal 02-Feb-16

2015 

Title Date published
Avtar I-WIN: creating flexi-careers 03-Dec-15
Great Northern Iron Ore Properties 01-Dec-15
Cognizant India: reinventing the value proposition 26-Nov-15
Medknow Publications: a success model in the digital era 26-Nov-15
MocDoc.in: Choreographing online healthcare kingdom 26-Nov-15
Nisarg Nirman: the social farming venture from India 26-Nov-15
Unforeseen bumps on the road of entrepreneurship 26-Nov-15
Critical design characteristics for online retail stores in India 17-Nov-15
SADRAG: NGOs with organizational growth challenges 17-Nov-15
Tata Wiron: branding galvanized wires 17-Nov-15
Yes Bank: bringing sustainability in agriculture through Public-Private Partnerships (PPPs) 17-Nov-15
Airosonic Travels Private Limited: staying competitive through IT development 16-Oct-15
Reviving the brassware industry in Moradabad, India 16-Oct-15
Yes Bank: Innovation in money transfer 16-Oct-15
The voice of the customer in the design of organized retail stores 14-Oct-15
BloodConnect: enriching lives 28-Sep-15
Micromax Informatics Ltd: Marketing strategy for emerging markets 28-Sep-15
PN Rao Fine Suits: nine decades of family business 28-Sep-15
The power shift: will it help? Micro privatization of power distribution business 28-Sep-15
It's not just a cup of “tea”: building consumer brand relationship 24-Sep-15
Agarwal Packers and Movers Limited: From Customer Feedback to Logistics Design Innovation 18-Sep-15
ALLISCO: pricing multiple joint products 10-Jul-15
Public private partnership in Delhi Tourism – a case study of Delhi Tourism and Transport Development Corporation (DTTDC) 10-Jul-15
The journey of Chumbak: from mail to mall – leveraging social media networks for on-going dialogue with customers 10-Jul-15
Financing the foreign trade: the case of an India textile exporter 09-Jul-15
KKCL: exploring growth opportunities 09-Jul-15
Mahindra Powerol: powering entrepreneurial growth within a corporate group 09-Jul-15
Delhi Airport Metro: PPP in Distress 06-Jul-15
Ispaat Parivahan Limited: Additional Fleet Acquisition 01-Jul-15
Ratna Sagar Private Limited 23-Jun-15
Tata McGraw Hill Education Private Limited 23-Jun-15
RedBus: looking up to the clouds 22-Jun-15
Dr. C.F. Shah and his Innovations 12-Jun-15
GiveIndia - The Business of Philanthropy 12-Jun-15
IFCI Limited (B) 12-Jun-15
Starbucks - 2007 28-May-15
Mayaderm 26-May-15
Coastal Gujarat Power Limited 23-Apr-15
Hero Honda: Split Wide Open 22-Apr-15
The CAT Project 22-Apr-15
Tyranny of the Dominant Shareholder: Hobson's Choice before ONGC Board 22-Apr-15
Managing the women managers: a case study of paper bag makers 16-Apr-15
Maruti Manesar lockout: the flip side of people management 16-Apr-15
PUKAR: an “Alice” in Wonderland 16-Apr-15
Renault Duster: dusting away competition or facing a dust storm? 16-Apr-15
The HR manager who proved his worth 16-Apr-15
CSIR-Tech Private Limited: Facilitating Lab to Market Journey 07-Apr-15
Aava Natural Mineral Water (A) 31-Mar-15
Aava Natural Mineral Water (B) 31-Mar-15
The Mispriced ADRs of Allied Irish Bank 31-Mar-15
Traditional Way of Learning Ayurveda and Practising It: A Dialogue with Vaidya Bhaskarbhai Hardikar 31-Mar-15
RentYourFashion.Com (A) 30-Mar-15
RentYourFashion.com (B) 30-Mar-15
RentYourFashion.Com (C) 30-Mar-15
RentYourFashion.com (D) 30-Mar-15
Data Warehousing and Multi-Dimensional Data Modeling 25-Mar-15
A Training Delivery Faux Paus: Daily Diary of a Trainer 18-Mar-15
CWP - Creating Consumer Insights 16-Mar-15
Loreto Day School, Sealdah 16-Mar-15
Malviya Nagar Water Services Private Limited 16-Mar-15
Won't Cry Over Spoilt Milk: Amul's Response to Customer's Complaint on Social Media 11-Mar-15
Fastrack: pushing the boundaries of brand extension 03-Mar-15
Innoz Technologies: the powerhouse of innovation 03-Mar-15
Intrim Business Associates: taking on global consulting goliaths 03-Mar-15
Maruti Suzuki India Limited: the Celerio 03-Mar-15
The changing dynamics in the worldwide mobile phone market: creating excellence through innovation management and collaborative relationships 03-Mar-15
Micromax at a Crossroads 15-Feb-15
Villgro Innovation Marketing Private Limited: Building last mile delivery model using entrepreneurs 09-Feb-15
OGQ: The Quest for Gold: It takes 6 grams of gold to lift the worth of a nation 15-Jan-15
GE in India: Changing Healthcare 07-Jan-15

2014 

Title Date published
Regency Hospital Limited (B): The Road Travelled 10-Dec-14
Empowerment or exploitation: the case of women employment system in India's textile and clothing industry 26-Nov-14
Flipkart: journey of an Indian e-commerce start-up 26-Nov-14
Integration challenges at Trident Chemicals Limited 26-Nov-14
Storm – the story of OrangeInc 26-Nov-14
Xplant: entrepreneurship challenges for student entrepreneurs 25-Nov-14
MSGF: A Checkered Saga? 14-Oct-14
Customer acquisition at Abhyudaya Co-operative Bank Ltd 08-Oct-14
Dr Reddy's Laboratories Ltd.: creating a competitive advantage through an empowered workforce 08-Oct-14
First Telecom: Insourcing vs. Outsourcing 08-Oct-14
Millennium Company Ltd: overcoming tough times 08-Oct-14
Setting-up schools of excellence: the role of public private partnerships in emerging economies 08-Oct-14
Transforming a vocational centre to a management institute: a case study on Carreograph 08-Oct-14
A dilemma of terracotta professional – the case of implementing information systems in a terracotta unit 01-Oct-14
Decoding the strike at Bajaj Auto's Chakan plant: a negotiator's framework 01-Oct-14
The financial viability of the Yamuna Expressway 01-Oct-14
Enercon India v. Enercon GmbH: Concluded Contract, Arbitration and Intellectual Property 14-Sep-14
Easy access: a case study on rural marketing 01-Sep-14
Evaluating the business value of IT requirements 01-Sep-14
Stahmann Farms 24-Aug-14
Bharat Heavy Electricals Ltd.: growth strategies for the future 11-Aug-14
Dove hair oil: marketing in India 11-Aug-14
Radiance: transaction level pricing in the Indian fireworks industry 11-Aug-14
The Indian airline industry – will the flight be smooth? 11-Aug-14
IHCL's menu of hotels: competing for the Indian hotelscape 01-Aug-14
Aachi – spicing up a growth trajectory 29-Jul-14
Miraaya: the trendy women's wear brand 29-Jul-14
SAP Labs India: co-innovation in public procurement system 29-Jul-14
Force Automotive – breach of code of conduct 14-Jul-14
Knowledge management practices of an IT company 14-Jul-14
Made in India: Cisco reroutes innovation 14-Jul-14
Mysore Sandal Millennium, the launch of India's most expensive soap 14-Jul-14
Surviving challenges: a case of DK Exports on family business 14-Jul-14
Sethusamudram Shipping Canal Project: In Need of Divine Intervention 10-Jul-14
Karaikal Port Private Limited 07-Jul-14
Spectrum Management in India (A) 30-Jun-14
Spectrum Management in India (B)1 30-Jun-14
From Hero Honda to Hero V/s Honda in the Indian Market: Creating New Consumer Memories and Perception 05-Jun-14
Natural Gas Pricing in India 26-May-14
Supertech Twin Towers 15-May-14
Delhi Airport Metro Express Private Limited 12-May-14
Corporate governance scandal at Satyam Computer Services Ltd 01-May-14
Spark Publishing and Printing House: Short-Run Managerial Decision Raises a ‘Hamlet-Like’ Dilemma (SPPH) 24-Apr-14
ABC's Search for the Pied Piper of Consultant 08-Apr-14
Amul – 2014 07-Apr-14
Cerenity Sanitizer: Marketing Research for New Product Launch (A) 31-Mar-14
Cerenity Sanitizer: Marketing Research for New Product Launch (B) 31-Mar-14
Innovations in Talent Building: Kaivalya Education Foundation 31-Mar-14
Sahara, SEBI and SC Saga 31-Mar-14
NASSCOM: Is it time to retrospect and reinvent 27-Mar-14
Exporting the Golden Bean 07-Mar-14
Hero cycles: operating breakevens 05-Mar-14
Rising from the ashes: Satyam's story 21-Feb-14
The damned dam 18-Feb-14
Revenue Management in India: The Pioneering Story of Implementation in Taj Group of Hotels in India 14-Feb-14
Ramesh's Dilemma: Dealing with variable EMI 30-Jan-14
The National Spot Exchange Limited: The Sordid Saga 30-Jan-14

2013 

Title Date published
Jaipuria Institute of Management, Lucknow 23-Dec-13
Lance Armstrong : Athlete, Philantropist, and Cheat 12-Dec-13
Infosys Limited: is it still the Indian IT bellwether? 20-Nov-13
A messy picture 19-Nov-13
Mountain Dew 19-Nov-13
Reboot Systems: bridging digital divide – the green way 19-Nov-13
Royal Enfield motorcycles: reviving the brand 19-Nov-13
Trustee meeting: where did Mukti go wrong? 19-Nov-13
Vikas Spool Private Limited 19-Nov-13
FragraAroma – accord in business, concord in family 18-Nov-13
Launch of Roulette – a premium brandy in India by JDPL 18-Nov-13
Meru Cabs: past perfect and future tense 18-Nov-13
ABC Development Organization 14-Nov-13
Economics behind the internationalization of Biocon India Ltd 14-Nov-13
EHBH Pvt. Ltd – a step towards creation of a unique business model 14-Nov-13
Global outsourcing - USTC's entry into India: HR issues 14-Nov-13
Human resource management in the changing business environment of the Indian construction industry: a case study 14-Nov-13
Marketing brand Aava: not as simple as water 14-Nov-13
Maruti Ertiga launch in India by new category creation 14-Nov-13
Mumbai Indians: a case on social media marketing 14-Nov-13
Practo Technologies: the online way of life! 14-Nov-13
Entrepreneurship and engineering: the triumph of All India Warehousing Private Ltd 10-Oct-13
Proctor & Gamble v/s Colgate - 2003: An Exercise in Competitive Dynamics 28-Aug-13
Fisheries Department - Government of Mizoram 16-Aug-13
Ranjan and Platinum Card 13-Aug-13
Sydos Computers 31-Jul-13
Hedging Cross Border Commodity Price Risk 24-Jul-13
MotherRock LP: Natural Gas Calendar Spread 24-Jul-13
Mercury Global Corporation Challenges of Designing Effective Off shore Delivery Organizations in High End Services 04-Jul-13
Pitfalls in Single Stock Futures 02-Jul-13
After 12 28-Jun-13
Anand Automotive Limited: leadership development process for creating strategic impact 28-Jun-13
Can Bharat Bazar sustain its growth? The story of an Indian retail giant 28-Jun-13
Customer retention at Hyundai Motor India Ltd 28-Jun-13
Ocean World Water Park: destination marketing challenge 28-Jun-13
Tata Power Ltd: innovation in financing growth 28-Jun-13
Transcribe and Tally: jugaad in action 28-Jun-13
Value communication: low-cost marketing initiatives for “Guru Ki Bani 58282” 28-Jun-13
ABS Tyres 27-Jun-13
Railroad Laundry Service 27-Jun-13
The Cable Contract 27-Jun-13
SpiceJet Big Sale Offer – Adding Spice to Air Travel 06-Jun-13
Aavaran: creating niche through contemporary traditional textiles 24-May-13
Anandam's woodstove technology 24-May-13
Bharat Tobacco: vendor selection and vendor rating 24-May-13
Customer centricity for growth – Yes Bank experience 24-May-13
Sustainability as an imperative and an opportunity: the case of Infosys Limited 24-May-13
World is classroom: the case of Univexcellence.com 24-May-13
Yo Bikes: Pricing of Electric Scooters 22-May-13
JPMorgan Chase and the London Whale 06-May-13
Frankies for You (FFY) 29-Apr-13
Susan's Dilemma 22-Apr-13
Fiat: a good product with a wrong strategy 19-Apr-13
I have a dream: Ayuvayur Pharmaceuticals 19-Apr-13
The Odyssey of Savita and Krishna 05-Mar-13
Regional Management Institute – An Informal Round Table 24-Jan-13
Tata Sons Limited - 2010 18-Jan-13
Creating Synergies for Business Transformation: Brigade Enterprises Limited 16-Jan-13
Bharadwaj Aushadalay 10-Jan-13
Learning Ayurveda: The Guru-Shishya Way A Dialogue with Rajvaidya Dhanshankerji G. Pandit 10-Jan-13
Hedging with Target Redemption Forward 01-Jan-13
Performance Evaluation System in Hassia Packaging Pvt. Ltd. 01-Jan-13

2012 

Title Date published
GMR in Maldives: Babe in the Woods? 21-Dec-12
Lupin’s Foray into Japan 27-Oct-12
Shraddhanand Mahila Ashram: a quest for a future filled with dreams 19-Oct-12
“Doing” the act: Lenovo and corporate reputation 17-Oct-12
Automating attendance recording of contingent labours at a large construction site 17-Oct-12
Daiichi Sankyo's generic (mis) adventure: the Ranbaxy takeover 17-Oct-12
Dilemma in hiring 17-Oct-12
Drop-offs in the Asian electronics market: unloading Bolipps and Canssonic 17-Oct-12
Fast Trax – the Indian QSR chain 17-Oct-12
Feeding the hungry surfers: www.justeat.in 17-Oct-12
Financial turnaround of Indian Railways (A) 17-Oct-12
Financial turnaround of Indian Railways (B) 17-Oct-12
Financing technology startups: an entrepreneur's dilemma 17-Oct-12
Global Synfuels' financial and strategic appraisal of a coal-to-liquid project 17-Oct-12
Janalakshmi Financial Services Private Limited: strategic innovation to achieve financial inclusion 17-Oct-12
Never innovate to compete rather innovate to change the rules of the game 17-Oct-12
Ommune IT Solutions: make or break 17-Oct-12
Partnering for business transformation: the Wipro Consulting Services story 17-Oct-12
Phanindra Sama: founding redBus 17-Oct-12
ProdVal – production challenges! 17-Oct-12
Satya Bharti School Program: the kaizen way 17-Oct-12
Should “Tbgo” be dropped from UCF's product portfolio? 17-Oct-12
Social media marketing at Reebok India — the dilemma of ROMI and beyond 17-Oct-12
Supply issues in ACPL – an electrical manufacturing company 17-Oct-12
Taj: I will prevail. Exemplifying customer service in times of crisis 17-Oct-12
Tax me not: Vodafone's plea to India 17-Oct-12
The Indian television broadcasting industry 2012 17-Oct-12
To die with dignity — hospice care for the poor in India 17-Oct-12
Training and development at BPOLAND 17-Oct-12
VNFPP Ltd: using holistic marketing in a small enterprise context 17-Oct-12
Vodafone marketing communications 17-Oct-12
Welcome to Pointsoft family 17-Oct-12
“One life, one chance”: Cordlife Sciences India Pvt. Ltd. Preserving the precious gift 26-Sep-12
HCL Care: harnessing the out of warranty ICT service market 26-Sep-12
KK Metals: CNC process costing 26-Sep-12
Marketing and production conflict at Dandiraz Electrical Company, Zimbabwe 26-Sep-12
Freedom of Speech and Expression Threatened in India: Recent Events 18-Sep-12
Delhi Metro Rail Corporation's Communication with the Media 27-Aug-12
Health Pharma: managing supply chain 13-Aug-12
Soliton Technologies – financing growth in uncertain times 13-Aug-12
Kesineni Tours and Travels 10-Aug-12
Magic Films: the case of an Indian start-up 10-Aug-12
Team Computers: positioning to grow 10-Aug-12
Max-Value Stores, Inc.: Financial Reporting of Gift Cards 12-Jul-12
Outdoor experiential training as a catalyst for success 10-Jul-12
Europa: Managing Growth 04-Jul-12
A day to remember! 25-May-12
Coping with capacity expansion: Go-Goal Hydro's panache 25-May-12
Performance management at Bolts' convenience stores 25-May-12
Tata Power Delhi Distribution Ltd: measuring beyond the metrics 25-May-12
“They don't just cater, they care” – a case on Sakthi's Kitchen Pvt Ltd 09-Mar-12
Buyer-seller relationship – challenge in export marketing for The Handicrafts and Handlooms Export Corporation (HHEC) 09-Mar-12
Managing natural gas business: a case of Bharat Natural Gas Company Limited 09-Mar-12
Innovative Always 10-Feb-12
Tihar Jail Products – Branding, Distribution and Communication Strategy 01-Jan-12

2011 

Title Date published
Ongc-Sumitomo: Avoidable Long Legal Battle 15-Nov-11
Prayas by Sanofi-Aventis in India: Making Healthcare Accessible to the Bottom of the Pyramid 14-Nov-11
Accidental Entrepreneurs: Kwench Library Solutions 01-Nov-11
Alpha: en route from “Power”‐less to “Power”‐ful 01-Oct-11
Corporate brand building at SRF: challenge of selecting the brand consultant 01-Oct-11
FieldTurf Tarkett India: challenges and opportunities in new markets 01-Oct-11
Financial closure of Bengaluru International Airport Limited 01-Oct-11
GOONJ: the power of cloth 01-Oct-11
Punascha: marketing strategies of a Bengali publisher 01-Oct-11
Reaching the bottom of the pyramid: micro life insurance in India 01-Oct-11
Round two: repositioning the Tata Nano 01-Oct-11
VSL collaborative online business events 01-Oct-11
Affordable solar solutions to replace diesel gensets 01-Jul-11
Aztec Fluids & Machinery: issues in managing growth in India 01-Jul-11
Ballarpur Industries Ltd: aligning marketing strategy in a turbulent environment 01-Jul-11
Bharat Petroleum Company Limited's (BPCL), India one-stop truck shop (OSTS) retailing format 01-Jul-11
Can Bilcare's anti-counterfeiting technologies handle the menace of counterfeit? 01-Jul-11
GOONJ – success through innovation 01-Jul-11
PETAWRAP: the Indian grilled wraps 01-Jul-11
SELCO: lighting rural India 01-Jul-11
Synergy between ISA and manual auditing practises at Jain Chowdhary & Company, India 01-Jul-11
The Oberoi resorts: luxury redefined 01-Jul-11
The Yumana Expressway 18-May-11
Arihant Retail, Chennai 29-Apr-11
Enabling excellence in operations through technological innovation 01-Apr-11
Green management and environmental sustainability: a case of ITC Green Center 01-Apr-11
Leading change: story of Mumbai Rail Vikas Corporation 01-Apr-11
BAJAJ-TVS Patent Dispute 31-Mar-11
“Race”-ing ahead! – Just a storm in the tea cup? 01-Jan-11
ABIL's dilemma: to brand or not to brand in India 01-Jan-11
BBMCI: setting up a distribution channel in India 01-Jan-11
Conglomerate diversification through cross-continent acquisition: Vedanta weds Cairn India 01-Jan-11
Culture, career and more: the case of Dilip Roy at IHI (India) Pvt. Limited, a subsidiary of Itsun China 01-Jan-11
General Motors India (2009) 01-Jan-11
Ginger – Smart Basics™ 01-Jan-11
Halonix Limited – the product portfolio dilemma 01-Jan-11
Launch and closure of an Indian cement plant: Decision making at Arco Ltd and EGL, its Associate 01-Jan-11
LifeSpring Hospitals: a social innovation in Indian healthcare 01-Jan-11
Prabhar Oil Company, and distribution challenges in the Indian lubricants industry 01-Jan-11
RML: market intelligence in India with mobile SMS intervention 01-Jan-11
The glowing business growth and darkness beneath: Tirupur knitwear cluster of India 01-Jan-11
UST Global, India: delivering software service solutions 01-Jan-11

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