Sustainability and communication
The main purpose of corporate communication is the synchronization of organizations with their environments – cultural, natural, social, political and technological. Crises and change are the driving forces behind the profession, and as the first become more frequent and the second accelerates, the role of corporate communication in making organizations and societies sustainable increases.
Sustainability is the ability of a system (an individual, a group, an organization, society, the planet) to maintain continuity over time. According to the Brundtland Commission (the World Commission on Environment and Development, United Nations), sustainability means "meeting the needs of the present without compromising the ability of future generations to meet their needs.”
On one hand, it appears as though sustainability has become the holy grail of the continuity of capitalism: "We focus on sustainability not because we’re environmentalists, but because we are capitalists,” wrote Larry Fink, Chairman and Chief Executive Office of BlackRock, the world’s largest asset manager, in the 2022 annual letter to CEOs. On the other hand, as a normative concept, sustainability calls for a creative destruction of the current organization of production to alleviate global poverty.
The business community has translated, and the European Union institutions legislated sustainability into Environmental, Social, and Governance (ESG) criteria to screen potential risks and opportunities for investments and impacts businesses have on humans, society and nature.
Al the above prompt us to assess the role of corporate communication in making organizations and society sustainable. While we are on the brink of catastrophe, how can corporate communication contribute to the survival and development of communities and organizations, the human species, and the planet?
List of topic areas
- Sustainability and corporate communication;
- Sustainable development communication;
- Environmental, social and governance criteria and practices;
- Corporate social responsibility;
- Climate change CSR communication;
- Sustainability and resilience;
- Greenwashing and greenhushing;
- Sustainability, internal communication and employee engagement;
- Sustainability and DEI communication;
- Sustainability, wellbeing and wellness;
- Sustainability in VUCA world;
- Sustainability as permacrisis
University of Ljubljana, Slovenia,
University of Colorado Boulder, USA,
Ana Tkalac Verčič,
University of Zagreb, Croatia,
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Opening date for manuscripts submissions: 11 September 2023
Closing date for manuscripts submission: 18 December 2023
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