The series welcomes both theoretical and applied contributions, including comparative studies, case analyses, and policy perspectives. Key areas include:

Hospitality & Tourism

• Destination management and sustainable tourism.
• Service excellence, yield management, and workforce management in African hospitality.
• Procurement, supply chain, and operations management in HTCC sectors.
• National and international policies shaping HTCC industrial development in Africa.

Creative & Cultural Industries

• Marketing management in animation, games, antiques, crafts, fashion, and media technology.
• Creative industries in performing arts, film, music, television, publishing, and digital platforms.
• Cultural diplomacy, soft power, and Africa’s creative exports.
• Intellectual property, governance, and financial sustainability in creative sectors.

Innovation, Technology & Governance

• Impact of digital disruptions (social media, mobile marketing, internet platforms).
• Technological transformations (AI, metaverse, VR, IoT, big data).
• AfCFTA and regional integration opportunities for HTCC industries.
• ESG performance, green investment, and governance in HTCC enterprises.

Why This Series?

• Africa’s HTCC industries are among the fastest-growing economic sectors but are under-represented in global academic publishing.
• The African Continental Free Trade Agreement (AfCFTA) creates new opportunities for cross-border creative, cultural, and tourism enterprises.
• Rapid digital disruptions (AI, VR, metaverse, IoT) demand new scholarship on African innovation and governance.
• HTCC industries are key to youth employment, cultural preservation, and inclusive growth in Africa.

Intended Audience

• Academics and postgraduate students in hospitality, tourism, creative and cultural studies.
• Policymakers in ministries of tourism, trade, culture, and economic development.
• Practitioners and entrepreneurs in hospitality, tourism boards, and creative enterprises.
• Development partners, NGOs, and cultural agencies working on governance and sustainability.

Publishing Model

• Edited volumes showcasing multi-country and multi-disciplinary perspectives.
• Monographs offering in-depth analyses of niche HTCC issues.
• Practice-led casebooks documenting African success stories and policy innovations. 

How to submit a proposal

Contact the series editors or Emerald Commissioning Editor:

Robert Ebo Hinson; [email protected]
Esi Akyere Mensah: [email protected]

Emerald Commissioning Editor: Nick Wallwork; [email protected]