Share this content
Competition status: Closed
Publication: Emerging Markets Case Studies
We welcome high-quality teaching cases to our Southeast & East Asia Case writing competition, open to authors from Malaysia, Indonesia, Philippines, Taiwan, Macau, Hong Kong, Vietnam and Thailand.
The aim of the competition is to develop case material relevant to dynamic and emerging economies and at the same time to nurture case-writing capabilities in those countries.
Award and publication
The total award prize fund is £1,500. Prizes of £300 will be awarded to five winners. Results will be announced at the end of December 2025.
Please note that the prize will only be payable to the winning submissions if those submissions are successfully published. The decision to publish submissions will be made at our discretion and there may be occasions where we cannot publish a winning submission because of issues that arise during peer review or the revisions process.
Non-winning submissions will also be considered for publication, and we will be in touch with you should we wish to take your non-winning submission forward for publication in the Scopus-indexed Emerging Market Case Studies (EMCS).
Though we are an international publisher, we must comply with all current economic sanctions within the United Kingdom. This may impact our ability to pay authors from restricted countries. Please know, however, that these submissions are still welcome and given all due consideration. If you are concerned about what this might mean for your submission should it go on to win the competition, please contact us.
Please note that all prize funds do not include additional compensation for any regional/local Value Added Tax (VAT) your bank may extract. Individual bank fees may also apply which is outside the prize money.
Entry criteria
Your case should:
- Have a developing and emerging markets focus from Southeast & East Asia.
- Include at least one author based at a higher education institution in Malaysia, Indonesia, Philippines, Taiwan, Macau, Hong Kong, Vietnam and Thailand. (Participants are welcome to include co-authors based outside of Malaysia, Indonesia, Philippines, Taiwan, Macau, Hong Kong, Vietnam and Thailand, so long as this criteria is met).
- Be based on a real situation in a real company.
- Be a teaching case under 7,000 words in length, not including the teaching note. We cannot accept academic (research) cases.
- Not have been published before in its current or substantially similar form or be under consideration for publication in any ISSN/ ISBN-registered publication or with any other case centre.
- Meet the standard EMCS author guidelines for compact cases (more below).
- Include a completed and signed consent to publish release form.
- Your case will be automatically entered into the peer-review process. Selected cases will be published in the Scopus-ranked EMCS collection (ISSN 2045 0621). By participating in the competition, you are agreeing to publish your case study in EMCS, subject to acceptance for publication after peer review and revisions (if required).
We reserve the right to disqualify a case, through any stage of the competition or publication process, should it transpire that the above criteria have not been met or adhered to.
We will pay cash prizes when your case is published in EMCS (or at the end of the second revision stage, if not published earlier).
Case evaluation checklist
We encourage you to use these criteria as quality assurance measures in the preparation of your case.
Case narrative
- Name, position, company of case protagonist is clearly identified in opening paragraph
- Issue(s) or decision(s) is/are clearly defined in opening paragraph
- Action trigger is clearly stated in opening paragraph
- Company history/background is precisely tailored to case focus
- Case narrative clearly supports the issue(s)/decision(s) that is/are at the heart of the case
- Case is written entirely in past tense
- Case events presented in clear, logical chronology
- Quotes from case personalities increase reader interest in case
- All secondary information is accurately identified and correctly cited using the Harvard reference system
- All case exhibits, figures and tables are clearly, accurately labelled
- All case exhibits, figures and tables are sequentially labelled
- Tone of case is neutral, devoid of any case writer bias/personal judgment
- Case issues/decisions are significant and compelling
- Case issues/decisions demand sustained critical thinking
- As appropriate, case narrative clearly invites readers to move from techniques and concepts to theories
- Case issues/decisions lead to lively class discussions
- Case is a realistic platform for generating multiple alternatives about which reasonable managers can disagree
- Data and exhibits are complete enough/sufficient enough for students to conduct required analyses
- Overall, case provides readers with an interesting, engaging voyage of discovery
- Case length is matched with case difficulty.
Teaching note
- Begins with short, accurate case synopsis
- Includes a minimum of three, clear learning objectives
- Identifies the level of case difficulty
- States the course(s) in which the case can be used
- Has a minimum of three meaningful case discussion questions
- Provides complete answers/responses to each case discussion question
- Includes worksheets and data analyses for all required quantitative reasoning questions
- Clearly identifies the relevant theory supporting the cases central issue(s)/decision(s)
- Where alternative opinions/approaches are possible, teaching note acknowledges and discusses these
- Has evidence that both the case narrative and case discussion questions have been class tested.
- Research Pass management
Judging Panel
Judging Panel
- Dr Lim Weng Marc
Distinguished Professor & Dean, Sunway Business School
Sunway University, Malaysia
(Emerald’s MOU Partner) - Dr Olimpia C Racela
Associate Professor, Marketing
Mahidol University International College, Thailand
Editorial Advisory Board, Emerging Markets Case Studies (EMCS) - Dr Cordelia Mason
Professor, Management & Entrepreneurship
Universiti Kuala Lumpur, Malaysia
- Dr Ratih Dyah Kusumastuti
Head of Center for Education and Learning in Economics and Business (CELEB)
Faculty of Economics and Business, University of Indonesia - Dr. Li-Hsin Chen
Associate Professor and Program Director
National Kaohsiung University of Hospitality and Tourism, Taiwan
Exclusive Partners
Academic Partners:
- Sunway Business School Sunway University, Malaysia
(Emerald’s MOU Partner) - Mahidol University International College, Thailand
- Faculty of Economics and Business, University of Indonesia
- National Kaohsiung University of Hospitality and Tourism, Taiwan
Industry and Association Partners:
- Case Writers’ Association of Malaysia, Malaysia
- Agensi Kaunseling & Pengurusan Kredit (AKPK), Malaysia
- Research Synergy Foundation, Indonesia
Enter the competition
To enter the competition, you will submit your case study through the Emerging Markets Case Studies collection on ScholarOne Manuscripts.
Competition status: Closed
Select ‘Southeast & East Asia Case Writing Competition 2025’ from the options.
Your entry should include: case study, teaching note, title page and consent to publish form.
Winning cases
- The Heritage Garden of Java : Lembah Tumpang
Country: Indonesia - Penghu International Fireworks Festival: A Sky Full of Questions
Country: Taiwan - Rebuilding Trust in the Sky: Quality Transformation at Indonesian Aerospace
Country: Indonesia
- High Speed Decisions: Terrabees Sustainable Leap Forward
Country: Singapore - TEGH: Sustainability Driving Performance and Equity Valuation
Country: Thailand
Highly commended cases
- From Inclusion to Influence: How Can TokyoLife Scale a Disability-Inclusive Employment Model across Vietnam
Country: Vietnam - From Survival to Sustainability: Mareve Manpower’s Strategic Crossroads
Country: The Philippines
- Clara International's repositioning in the global halal market
Country: Malaysia
Get in touch
If you have any questions about the case study competition, please contact our cases publisher Melissa Close using this form.