AUC School of Business case writing competition

In partnership with El-Khazindar Business Research and Case Center (KCC) at the American University Cairo (AUC) School of Business, this case writing competition is open to authors from the Middle East and North Africa (MENA) region, Pakistan and Turkey.

Competition status: Closed for submissions
Publication: Emerging Markets Case Studies

Emerald Publishing and KCC welcome high quality teaching cases to our AUC School of Business case writing competition, open to authors from the Middle East and North Africa (MENA) region, Pakistan and Turkey.

The aim of the competition is to develop high quality teaching case material focusing on business and management issues in dynamic and emerging economies and at the same time to nurture case-writing capabilities in these regions.

Get in touch for more information

Award and publication

A prize of £1,000 will be awarded to the top case.

We also consider all submissions for international publication in Scopus-ranked Emerging Market Case Studies (EMCS).

Though we are an international publisher, we must comply with all current economic sanctions within the United Kingdom. This may impact our ability to pay authors from restricted countries. Please know, however, that these submissions are still welcome and given all due consideration. If you are concerned about what this might mean for your submission should it go on to win the competition, please contact us.

Entry criteria

Your case should:

  • At least one author should be based at a higher education institution in the MENA region, Pakistan or Turkey.
  • Have a developing and emerging markets focus and based in these regions.
  • Be based on a real decision-making situation in a real company.
  • Be a teaching case, we cannot accept academic (research) cases.
  • Not have been published before in its current or substantially similar form or be under consideration for publication in any ISSN/ ISBN-registered publication or with any other case centre..
  • Meet the standard EMCS author guidelines (more below) and follow the competition evaluation checklist.
  • Include a completed and signed consent to publish release form.
  • Your case will be automatically entered into the peer-review process. Selected cases will be published in the Scopus-ranked EMCS collection (ISSN 2045 0621). By participating in the competition, you are agreeing to publish your case study in EMCS, subject to acceptance for publication after peer review and revisions (if required).

We reserve the right to disqualify a case, through any stage of the competition or publication process, should it transpire that the above criteria have not been met or adhered to.

We will pay cash prizes when your case is published in EMCS (or at the end of the second revision stage, if not published earlier).


Case evaluation checklist

We encourage you to use these criteria as quality assurance measures in the preparation of your case.

Case narrative

  • Name, position, company of case protagonist is clearly identified in opening paragraph
  • Issue(s) or decision(s) is/are clearly defined in opening paragraph
  • Action trigger is clearly stated in opening paragraph
  • Company history/background is precisely tailored to case focus
  • Case narrative clearly supports the issue(s)/decision(s) that is/are at the heart of the case
  • Case is written entirely in past tense
  • Case events presented in clear, logical chronology
  • Quotes from case personalities increase reader interest in case
  • All secondary information is accurately identified and correctly cited using the Harvard reference system
  • All case exhibits, figures and tables are clearly, accurately labelled
  • All case exhibits, figures and tables are sequentially labelled
  • Tone of case is neutral, devoid of any case writer bias/personal judgment
  • Case issues/decisions are significant and compelling
  • Case issues/decisions demand sustained critical thinking
  • As appropriate, case narrative clearly invites readers to move from techniques and concepts to theories
  • Case issues/decisions lead to lively class discussions
  • Case is a realistic platform for generating multiple alternatives about which reasonable managers can disagree
  • Data and exhibits are complete enough/sufficient enough for students to conduct required analyses
  • Overall, case provides readers with an interesting, engaging voyage of discovery
  • Case length is matched with case difficulty.

Teaching note

  • Begins with short, accurate case synopsis
  • Includes a minimum of three, clear learning objectives
  • Identifies the level of case difficulty
  • States the course(s) in which the case can be used
  • Has a minimum of three meaningful case discussion questions
  • Provides complete answers/responses to each case discussion question
  • Includes worksheets and data analyses for all required quantitative reasoning questions
  • Clearly identifies the relevant theory supporting the cases central issue(s)/decision(s)
  • Where alternative opinions/approaches are possible, teaching note acknowledges and discusses these
  • Has evidence that both the case narrative and case discussion questions have been class tested.
  • Research Pass management


Before you enter

Find out what paperwork you need to complete and further criteria you need to consider before entering the competition.

Author guidelines

Your case should meet standard EMCS author guidelines to be considered for publication. Find information on format, length, teaching notes and download template documents.

Read guidelines

Consent to publish

Download and include a consent to publish release form with your entry. Your form should be completed and signed by the management of the company or individuals included in your case.

Download form

Title page

Download and include a case study title page with your entry.

Download form

Enter the competition

To enter the competition, you will submit your case study through the Emerging Markets Case Studies collection on ScholarOne Manuscripts.

Competition status: Closed for submissions

Select ‘KCC 2023’ from the options.

Your entry should include: case study, teaching note, title page and consent to publish form.



Develop your skills and knowledge

Have a look at our free resources that will help you prepare a high-quality teaching case and accompanying note, ready for submission to the competition.


Emerald Cases Hub

Register on our Emerald Cases Hub, where you can complete a comprehensive course on writing a case study and teaching note or view sample cases.



Watch our previous webinars featuring case methodology experts Professor Michael Goldman, Professor Ahmed Tolba and Dr Virginia Bodolica.

Learn how to write an engaging and relevant case study that will set you apart from the competition. 

Case writing methodologies and teaching application

Discover case writing methodologies and teaching methods with Professor Michael Goldman, and Professor Ahmed Tolba.

Writing engaging and relevant case studies

Learn all about how to write an engaging and relevant case study with Dr Virginia Bodolica.

Features of a winning case study

How to write a winning case study with Professor Virginia Bodolica and Professor Said T. Khoury.

Competition winners

We are delighted to announce the winners of the case writing competition for 2022. We are also pleased to highlight one case which our judging panel felt deserved an honourable mention. 

The judge for the competition was Dr Virginia Bodolica, American University of Sharjah, United Arab Emirates. She short-listed cases, reviewed them, and evaluated them based on the competition criteria.

Emerald Publishing and KCC thank all of the authors who submitted cases to the competition. Congratulations to all winning cases!

2022 winners


Fntique: Connecting Local Furniture from Egypt to the Global Markets

Seham Ghalwash, Ayman Ismail and Noha El Sebaie (all from The American University in Cairo, Egypt)

First runner up

How the Little Tough Man Ruled the Giants in the Turkish Basketball League

Efe Unsal (Boğaziçi University, Turkey)

Second runner up


Mona Ali Ali (German University in Cairo, Egypt), Manal Ahmed Hassan, Aishah Habib, Haidy Omar, Mayar Rady, Nathalie Kamel and Yasmine Eldaly (The American University in Cairo, Egypt)

Honourable mention

Mr. Mugheri: Redefining Mindset for Girls' Education in a Conservative Culture

Rahmana Ghafoor Gadhi and Manzoor Ali Mirani (both from Sukkur IBA University, Pakistan)

Get in touch

If you have any questions about the case study competition, please contact our cases publisher Melissa Close using this form.

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