Emerald Publishing proudly partners with Sri Lanka Institute of Marketing

In celebration of its 50th Anniversary the national body for marketing in Sri Lanka, the Sri Lanka Institute of Marketing (SLIM), has launched a peer-reviewed open access journal entitled the South Asian Journal of Marketing (SAJM). The first issues will be published by SLIM (and can be viewed here) but from 2021 issues will be published in collaboration with Emerald through Emerald Publishing Services.

The journal focuses on all aspects of marketing and seeks to build a knowledge network of marketing academicians, scholars, and practitioners by establishing a dialogue through research discussions that contribute to advance marketing knowledge in general and more specific to South Asian countries. South Asian countries are Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka.

Commenting on the launch of SAJM, SLIM President Roshan Fernando stated, “We are elated to launch SAJM in commemoration of SLIM’s golden jubilee. As a part of the Restart Sri Lanka National initiative, SLIM aims to build and boost a knowledge driven economy through new innovation, entrepreneurships and new learnings on Marketing Management.”

SLIM Honorary Treasurer and Editor in Chief of the journal Dr. Jayantha Dewasiri commented, “We envisage this journal to be one of the insightful and well-reviewed journals in the field and in the South Asian region as it’s headed by an eminent advisory board and appraised by an experienced editorial board. SLIM is honoured and privileged to embark and be a part of the field of academic research to mark its 50th year of Marketing Excellence in Sri Lanka. We hope that partnership with a global partner in Emerald will help us achieve these goals.”