AUC School of Business
case study competition

Emerald/El-Khazindar Business Research and Case Center (KCC) at AUC School of Business case study competition.

Competition is now open.

The aim of this competition is to encourage and promote the development of high-quality teaching case material related to business and management issues in the Middle East and North Africa (MENA) region, Pakistan and Turkey.

The total award prize pool includes $2,250 prize money. Prizes will be awarded to three cases ($1,000, $750 and $500).

Join our launch webinar

Join us on Thursday 10 March for the official launch of our 2022 competition and to hear more from last years’ winners.

Register for the webinar

Compulsory submission criteria

  • All cases should be:
    • well-researched teaching cases based on a real situation in a real company, with
    • a clear decision-making situation, and
    • prepared in accordance with case writing guidelines provided in the instructional materials below.
  • At least one of the case authors must be based at a business school in the MENA region, Pakistan or Turkey and the primary focus of the case must also be based in the region.
  • All case submissions that fulfil the criteria will be considered for international publication in our Emerging Markets Case Studies collection.
  • Academic case-method articles will not be accepted for evaluation by the jury.
  • Case studies submitted should not have been published before in their current or substantially similar form, or be under consideration for publication in any ISSN/ ISBN-registered publication or with any other case centre.
  • All case studies must be accompanied by a consent to publish release form which has been completed and signed by the management of the company or individuals included in the case.
  • Please consult the competition evaluation checklist before submitting your case.

Enter the competition

All cases must be prepared in accordance with the Emerald Emerging Markets Case Studies collection (EMCS) author guidelines. Page two of the guidelines contains instructions on submitting through ScholarOne Manuscripts.

The following documents must be submitted:

  1. Case title page
  2. Case
  3. Case teaching note
  4. Case release document from the management of the company or individuals included in the case (see Consent to Publish Form)

Please note:

  • Permissions documentation must be supplied for any content that is not of your own making, including tables and figures from other sources. Please read our permissions guidelines
  • Full Harvard-style referencing must be used for secondary data sources

Important note

Cases will be automatically entered into the peer-review process. Selected cases will be published in Emerald Emerging Markets Case Studies [EEMCS] collection [ISSN 2045-0621]. By participating in the competition, you are automatically agreeing to have your case study published in EEMCS, providing it is accepted for publication after peer-review and rounds of revision [if required].

How to submit

You will submit your case study through the Emerging Markets Case Studies collection on ScholarOne Manuscripts.

Submit your case study

Important dates

  • Case submission deadline: 30 September 2022

Guidance materials for authors

For extensive guidance on preparing a successful case, please see our EMCS author resources and our Cases Learning Hub.


We reserve the right to publish the cases submitted for the competition. If the editorial team of our Emerging Markets Case Studies collection would like to publish a case submission, the editor will contact you with an offer to do so.

If we have not contacted you about publishing your case within twelve months of the submission deadline, we will waive its first claim to publication and you will be free to submit your case to another publication.

In the event of publication you will retain the academic freedom to contribute to the wider distribution and readership of your work. This includes the right to use your work as part of their own teaching.

Read about your author rights.

2021 winners

KCC and Emerald Publishing are delighted to announce the winners of the case study competition for 2021. 

Emerald/El-Khazindar Business Research & Case Center (KCC) at AUC School of Business case study competition 2021

A total number of 13 case studies from five countries (Egypt, Pakistan, Qatar, Turkey and United Arab Emirates) were submitted for the competition. 

The judge for the competition was Dr Virginia Bodolica, American University of Sharjah, United Arab Emirates. She selected short-listed cases, reviewed them, and evaluated them based on the competition criteria.


Scarabaeus Sacer: An Iconic Green Brand Advocating Sustainability in the Era of Digital Economy and Connectivity
Seham Ghalwash, The American University in Cairo, Egypt, Ayman Ismail, The American University in Cairo, Egypt, Mohit Maurya, Sharda University, India

First runner up

The Pharaoh Rises: Z-Generation Startup PIK
Randa El Bedawy, The American University in Cairo, Egypt, Mayar Farrag Elsayed, The Egyptian Chinese University, Egypt

Second runner up

The Pandemic: Learning the Way of Continuous Communication with Customers
Nilsah Cavdar Aksoy, Galatasaray University, Turkey, Alev Kocak Alev, Albeka Consulting, Turkey

Emerald Publishing and KCC would like to thank all of the authors who submitted cases to this competition.

Get in touch

If you have any questions about the case study competition, please contact

James Hobbs, our cases publisher

Email James

Our awards