AABS/Emerald case competition

2021 Emerald/AABS case writing competition
Competition now closed


The aim of the competition is to encourage and promote high-quality teaching case material, relevant for the realities of dynamic and emerging economies, as well as to endorse the impact of case teaching and promote the development of case-writing capabilities in the region.

2021 winners

We are delighted to announce the winners of the AABS case writing competition.

Best case:

  1. Cape Union Mart: Digital transformation and customer experience during a crisis
    Aldi Schoeman, Geoff Bick, Claire Barnardo – all authors at The University of Cape Town, Graduate School of Business
  2. Origin Artisan Coffee: Growth challenges faced by a niche brand in South Africa
    Petra Pavlovic, Mignon Reyneke, Sarah Boyd – all authors at The University of Cape Town, Graduate School of Business
  3. Bean There: Coffee as a Vehicle for Change
    Amanda Bowen, Richard Thomson and Katherine Hofmeyr – all authors at WITS Business School

Best case study proposal:

The authors of both proposals will participate in a series of mentoring support sessions from members of the EMCS team to help them develop their proposal into a fully developed teaching case and teaching notes.

  1. Checkers Sixty60 case proposal
    Prof Martin Butler, Ms Tasneem Motala, Ms Adwoa Opoku-Nyarko and Mr Justin Siljeur – all authors at the university of Stellenbosch Business School
  2. Ukheshe: Pivoting a fintech enabler from B2C to B2B and internationalization strategy
    Philasande Sokhela at the Johannesburg Business School

Get in touch

If you have any questions about the case study competition, please contact

James Hobbs, our cases publisher

Email James

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