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What our users think...

"In my view, the Journal of Business &
Industrial Marketing is at the forefront
of thoughtful, informed, managerially
relevant scholarship on business
and industrial marketing. For both
academics and practitioners, it is highly
recommended reading."

Shelby D. Hunt, The Jerry S. Rawls and P.W. Horn Professor of Marketing, Rawls College of Business Administration, Texas Tech University and Past Editor of Journal of Marketing

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Collection Coverage

  • 23 titles

  • 91% Scopus coverage

  • 1 download every 6 seconds

Latest News

  • Introducing the new Editor of the Journal of Communication Management, Professor Jesper Falkhimer based at Lund University, Sweden. Jesper comes with a wealth of experience in strategic communication and will continue to grow and strengthen the journal's published research in the coming years. For more information about the Journal of Communication Management, please visit the journal's homepage.

Highlights in Marketing

Topical Special Issues

Latest Books

Most Downloaded Journal Content

  1. The myth of the ethical consumer – do ethics matter in purchase behaviour?
  2. Customer loyalty and customer loyalty programs
  3. Exploring the integration of social media within integrated marketing communication frameworks: perspectives of services marketers
  4. Generation Y values and lifestyle market segments
  5. Celebrity endorsement, brand credibility and brand equity

Award-Winning Papers

Outstanding Papers form the backbone of the Awards for Excellence. As these awards are chosen by eminent academics or managers, the winning authors receive the prestige of it being recognized that theirs is one of the most impressive pieces of work the judges have seen throughout the past year.

This year's award-winning papers are available to read for free!

Multimedia Highlights

Image: #BrandSelfie: 4 ways selfies enhance the consumer brand experience     Image: The selfie phenomenon: 3 reasons why people love to take selfiesexperience

Authorship Opportunities

Out and About

Researching Consumers of Emerging Markets, Lucknow, 5-7 January 2017

The theme of the conference is Reaching Consumers of Emerging Markets. Dr. Naresh Malhotra, Scheller College of Business, Georgia Tech; Chair EMCB and Series Editor of Review of Marketing Research is the lead co-chair of the conference. Emerald is proud to be sponsoring the Best Paper and the Best Doctoral Student Paper awards at the conference. Biju Ganesan, Executive Publisher, Emerald will be in attendance.

In conjunction with the conference we are offering free access to Review of Marketing Research Volume 13:  Marketing in and for a Sustainable Society until the 31st January.

Get in touch

For further details about any of the content featured on this page or any general enquiries about the Emerald Marketing Collection, please feel free to contact the team.

Image: Richard Whitfield.
Richard Whitfield
Journals Senior Publisher

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Image: Melissa Fojt.
Melissa Fojt
Journals Publisher

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Image: Emma Stevenson.
Emma Stevenson
Books Commissioning Editor

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Image: Chloe Campbell.
Chloe Campbell
Publishing Editor

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