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Emerald Emerging Markets Case Studies

Local insight with global relevance

Image: Emerald Emerging Markets Case Studies

Teaching cases spotlighting the
world’s emerging economies

Emerald Emerging Markets Case Studies (EEMCS) is an online collection of peer-reviewed case studies focusing on business decision making and management development throughout key global emerging markets. Cases are written by case writers working in or closely with developing economies, offering local perspectives with global appeal.

EEMCS addresses the increasing demand from business educators and practitioners for quality-controlled teaching cases focusing on global emerging markets. This growing collection of over 340 case studies also benefits from regular updates throughout the year.

Practical application

Teaching cases can be used in classroom situations to stimulate learning and add practical knowledge. To support this, every case is accompanied with complementary teaching notes compiled by the author.

Emerald Emerging Markets Case Studies:

  • Engages students through active learning and examples of real business issues
  • Highlights strategic markets and business theory, allowing students to transform managerial knowledge into practice
  • Encourages entrepreneurial thinking and critical exploration through class activities
  • Gives an understanding of various issues that are faced by companies in emerging economies

One-off purchase collection: Volume 1

A one-off purchase is available for online access to a fixed collection of 150 peer-reviewed teaching cases published in 2011.

One-off purchase collection: Volume 2

Volume 2 provides permanent access to all 100 cases published in 2012 via a one-off purchase.

Free case – Abraaj Capital Ltd

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This case was written by Dr Melodena Stephens Balakrishnan and Dr Ian Michael. It is based on Abraaj Capital Ltd and is made available courtesy of the Academy of International Business MENA Chapter, of which Dr. Stephens is the founder. Abraaj Capital is one of the world's largest private equity groups headquartered in Dubai and has $6.6 billion of funds and stakes.

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Free case – Social media marketing at Reebok India

Icon: screenVenkatesh Kothapalli, the marketing head at Reebok India headquarters at Gurgaon, was in a decision dilemma about the effectiveness of using social media marketing and its employment in the current scheme of marketing strategy being planned.

He had been able to generate a fair amount of awareness and excitement amongst potential users on Reebok's social media sites. However, these often fail to convert into topline sales.

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