2024 Emerald/Case for Women competition winners announced
Together with our partners The Case for Women and Forté, Emerald Publishing is pleased to announce the winners of The Case for Women 2024 case writing competition.
The Case for Women was developed to fill significant gender gaps in business school teaching case literature. According to a 13-year-long study conducted by Lesley Symons of The Case for Women, female protagonists are present in only 11% of award winning case papers.
Therefore, the competition aims to ensure that women from all backgrounds and disciplines can be made visible in case literature and in classrooms throughout the world. Our collection provides faculty with options to incorporate diverse, timely, and interesting cases in their course curricula.
The winning cases are:
1st Place – Maggie Timoney of Heineken: Shattering the Glass Ceiling and Forging a New Path
by Namratha V. Prasad, ICFAI Business School, India
2nd Place – Mira Murati: Championing Artificial General Intelligence (AGI) while tacking its Misuse and Ethical Challenges
by Syeda Maseeha Qumer, ICFAI Business School, India
3rd Place – Melissa Butler and ‘The Lip Bar’ – Making Beauty Inclusive
by K.B.S Kumar, ICFAI Business School, India and Indu Perepu, ICFAI Business School, India
We are also very pleased to highlight a further case which the judging panel felt deserved an Honourable Mention:
She’Kab: Re-imagining Travel for Women in Pakistan
by Sadaf Taimoor, triOS College – Business Technology Healthcare Inc. Canada and Rajan Shah, Amity University Noida, India
All entries to the competition will be considered for publication in The CASE Journal, subject to the usual review processes.
We would like to extend our grateful thanks to all authors, and the competition judges for the contribution to this competition. It is our pleasure to work with our generous sponsors to support the visibility of women in leadership positions in the workplace. For more information on the 2025 competition, please follow the competition homepage to stay up to date.
Congratulations to all the winning authors.