International Marketing Review - Literati Award Winners 2021

International Marketing Review

We are pleased to announce our 2021 Literati Award winners.

Outstanding Paper
How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries
Lia Zarantonello, Silvia Grappi, Marcello Formisano, Josko Brakus

Outstanding Reviewers
Matthew Robson
David Crick
Bernhard Swoboda