Human Factors in Business Technology Management

Call for papers for: EuroMed Journal of Business

Informal enquiries can be sent to the lead Guest Editor, Umair Rehman, [email protected] 


Research in Business Technology Management (BTM) aims to connect the world of business and technology management. It offers a unique perspective on the use of Information Technology to understand and optimize business processes.  

From an academic perspective, considerable attention has been dedicated to technological issues confronting businesses; however, relatively little attention is geared towards human factor issues at the interplay of BTM research. Understanding and addressing human factors-related issues within BTM can be advantageous to organizational sustenance and growth.  

The objective of this special issue is based on four folds described as follows: 

Highlighting the significance of human factors in BTM: In particular, developing an understanding of how physical and psychological human factors influence socio-technical issues, for instance, exploring the design characteristics that enhance information systems’ user experience in organizational contexts (Morgan-Thomas, Dessart, & Veloutsou, 2020; Santoro et al., 2018; Shin, Zhong, & Biocca, 2020). Similarly, co-creating and testing the design of technology artifacts from humanistic and user-centered perspectives and understanding the design, development, and evaluation of persuasive (Fogg 1997; Vrontis et al. 2021) and gamified applications (Liu et al., 2017) leads to behaviour change in organizational contexts (Liu et al., 2017). Moreover, understanding leadership characteristics in the digital environment in the organizational context (Amichai-Hamburger, 2017). 


Understanding how human factors lead to exploring different design thinking lifecycles and decision tools (Kolko, 2015): Design thinking approaches help address wicked problems and offer businesses a competitive advantage through strategic foresight (Buchanan, 1992). It is critical to investigate how insights drawn from design thinking approaches can drive innovation and guide superior business decision-making (Nakata & Hwang, 2020).  


Using human factors to rethink contemporary moral and privacy-related issues within BTM research (Gray & Chivukula, 2019): Given the ubiquity of man-machine interaction and evolving symbiotic relationship between humans and machines, it is vital to examine privacy concerns and considerations (Licklider, 1960), especially in the new era where meaningful information is published on the social network sites and threatens to infringe on the privacy of users (Zlatolas et al., 2015). For instance, we are examining dark patterns in interaction design (Gray et al., 2018), understanding issues concerning algorithmic transparency (Rader et al., 2018), or investigating ethical and societal challenges concerning social robots (Čaić, Mahr, & Oderkerken-Schröder, 2019; Iphofen & Kritikos 2021; Murtarelli, Gregory, & Romenti, 2021).  


Design thinking, developing, and testing technology artifacts from a human-centered perspective: this is sensitive to the interacting people and the virtual and physical context in which the development of BTM takes place (Bogers et al., 2017). Stakeholder-centric innovation spaces (Nyström et al., 2014) play an important role in exploring human factors in BTM. They provide testing opportunities for technology artifacts and enable design thinking activities (Bergvall-Kåreborn et al., 2009). Yet, there is a need for a deeper understanding considering the processes in such environments and the design of the respective spaces (Hossain et al., 2019). 


This special issue aims to fill the research gap by attracting innovative and practical solutions to the above-listed human factor issues. The special issue covers a range of critical topics inviting critical and cross-disciplinary insights from authors. We welcome theoretical, empirical, and experimental studies that present a solution-focused understanding and advance human factors research theory and practice in the BTM space. To better align this Special Issue with the journal’s aims and scope, authors of empirical papers are encouraged to gather evidence from the European or Mediterranean regions. Topics of interest include, but are not limited to: 

  • Algorithmic Transparency, Accountability, and Fairness 

  • User Experience of Information Systems 

  • Social Robots 

  • Design Thinking  

  • User-centered Design 

  • Persuasive Technology 

  • Gamification 

  • Cybersecurity and Privacy 

  • Human-machine Interaction 

  • Well-being and social network sites 

  • Online leadership 

  • Man-machine Symbiosis 

  • Dark Patterns in UX Design 

  • Stakeholder Centered Design 

  • Stakeholder Centric Design Thinking 


Key dates 

  • Paper revisions expected: January-February 2022 

  • Final Decisions expected: April 2022 

  • Expected issue publication: Volume 17.4, 2022 


Guest Editors 

Umair Rehman, Assistant Professor in User Experience Design Department at Wilfrid Laurier University. Umair Rehman works in the areas of information systems, human-computer interaction, and user experience design. His work’s crux revolves around understanding, modeling, and predicting human performance and behaviour in complex socio-technical systems. He has published research in a diverse range of domains, including transportation and navigation, process control, digital games, and social media. 

E-mail: [email protected] 


Muhammad Umair Shah, Department of Management Sciences, Faculty of Engineering at the University of Waterloo, Ontario, Canada. His research draws on moral philosophy and stakeholder theory applications to rethink contemporary questions in emerging socio-technical systems. He is particularly interested in technology ethics, cybersecurity, entertainment computing, and technological innovation management. He has published articles in reputable journals, written book chapters, and presented at various international business and HCI conferences. 

E-mail: [email protected] 


Tali Gazit, Assistant Professor, Department of Information Science, Bar-Ilan University (Israel). Her research interests are psychological and environmental factors of engagement and lurking in online discussions, social media groups and communities, well-being and Internet, virtual leaders, and information literacy. She is also interested in older adults and technology, online romantic relationships, and the academic engagement of students who were suddenly forced to study online during the COVID-19 pandemic. She has published articles in information and psychological journals, reviewed manuscripts for respected journals and conferences, and presented her studies in various international information, psychological and communication conferences. 

E-mail: [email protected] 


G. Zeynep Gürkas Aydin, Assistant Professor in Istanbul University – Cerrahpasa Computer engineering Cyber Security Department, Istanbul, Turkey. Her current interests and data and computer communications, wireless and mobile networks, the Internet of Things, and cybersecurity. She is currently a member of ISTEC (Internet of Things Security Test and Evaluation Center), established in Istanbul University-Cerrahpasa. She has also published articles in mobility management, indoor localization, CDNs, and wireless communications. 

E-mail: [email protected] 


Frank Danzinger, Professor for digital business in the Faculty of Business of the University of Applied Science in Augsburg, Germany. His current research interests are in the design of innovation and co-creation spaces, the development and deployment of data-driven business models, and the resulting organizational challenges. 

E-Mail: [email protected] 


Patrick C. K. Hung, Professor and Director of International Programs at the Faculty of Business and Information Technology at Ontario Tech University, Canada. He is currently working with the College of Technological Innovation at Zayed University on several smart city and cybersecurity research projects in the United Arab Emirates. He is also a Visiting Researcher at the University of São Paulo, Brazil. Patrick worked with Boeing Research and Technology at Seattle on aviation services-related research with two U.S. patents on mobile network dynamic workflow systems.  

E-mail: [email protected] 



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