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Consumer Behavior in Tourism and Hospitality is an international, double-blind peer reviewed journal, that fosters multidisciplinary and interdisciplinary research in consumer behavior in tourism and hospitality.

Previously published as International Journal of Culture, Tourism, and Hospitality Research (ISSN: 1750-6182).

ISSN: 2752-6666
eISSN: 2752-6674

Aims and scope

Consumer Behavior in Tourism and Hospitality (CBTH) aims to offer conceptual and empirical support to advance, deepen, and expand our understanding of consumer behavior in tourism and hospitality. The journal especially seeks to nurture collaborative work among researchers in marketing and consumer behavior, psychology, management and organizational behavior, behavioral economics, sociology, semiotics, anthropology, geography, and history to offer novel perspectives in describing, explaining, predicting, and influencing tourism and hospitality behavior.

Contributions that use a variety of methodological approaches and/or different disciplinary perspectives are encouraged. Authors are urged to challenge past research, paving the way for a future of distinctive consumer research studies in tourism and hospitality. The journal welcomes contributions engaging in creative and innovative approaches and methodologies, and those developing new research linkages among disciplines.

The journal is indexed in Scopus.

Topics include:

  • Theoretical and applied research on specific constructs of tourist behavior
  • Methodological contributions to the investigation of behavior in tourism and hospitality
  • Processes, biases, and behaviors related to tourists´ decision-making
  • Psychological and social factors affecting tourist behavior
  • Tourists’ evaluations of experiences
  • Tourist behavioral insights from technologies, social media and big data 
  • Behaviors, preferences, and attitudes of different generations of tourists
  • Behavioral economics approaches to understanding tourists
  • Cross-cultural studies of tourist behavior
  • Alternative and contested representation of consumer behavior in tourism and hospitality 
  • Tourists´ responses to advertising and social media communication
  • Individuals, group and organizational behavioral issues in tourism and hospitality

The journal currently considers these submission types:

  • Full-length papers (both empirical and conceptual) – strictly 6500 words including references
  • Research notes (both empirical and conceptual) – strictly 3500 words including references
  • Cutting-edge short commentaries (on contemporary topics and emerging topics) –strictly 1500 words including 15 references.

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 2 Zero hunger
SDG 8 Decent work & economic growth
SDG 9 Industry, innovation & infrastructure
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & communities
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management goal