Sustainability, innovation, value creation, and decision making

Submissions open 1st July 2023

The exceptional levels of technological evolution and the increasing need for global competitiveness in several sectors have fostered the development of interorganizational collaborative arrangements (e.g., strategic alliances, joint ventures, mergers and acquisitions) to leverage the opportunities introduced by innovative technologies and their impact across countries and all areas of society (He et al., 2020; Hoffmann, 2018). The development of appropriate tools and methods for balancing sustainability, innovation and value creation is vital for the success of organizations. For example, the Value Creation Wheel (VCW) method (Lages, 2016) is a systematized process that allows us to co-create and manage the innovation ecosystem while engaging all the stakeholders and presenting solutions to address eventual tensions. The VCW is a systematized process that could be used as a meta-framework and allows to cocreate and manage the innovation ecosystem while engaging all the stakeholders. It has been extensively used for more than 25 years in diverse sectors and European Commission projects to address complex problems and paradoxical tensions.

European Commission (EC, 2020) Horizon-funded projects and Earth Observation-based Consortia aim to create sustainable value for Space, Land, and Oceans. These projects entail the achievement of Sustainable Development Goals (SDGs). It is critical to ensure that partners share core competencies to simultaneously achieve technological and commercial success and sustainability after the end of the EC funds. To achieve this ambitious challenge, Horizon projects must have a proper governance model and a systematized process that could manage the existing paradoxical tensions involving numerous European partners and their respective agendas and stakeholders (Miron-Spektor et al., 2018). Considering the most recent “Innovation Actions” promoted by the EC, which aim to achieve simultaneous technological and commercial success, organizations need to develop their skill set. There is constant pressure for partners to become sustainable across three dimensions (Profit, People, Planet).

Papers on the intersection of sustainability, innovation, value creation, and decision making are welcome. Possible subtopics include (but are not limited to):


  • Innovation and Sustainable Value Creation
  • Innovation Ecosystems and Co-creation
  • Sustainable Value Creation in Ocean and Blue Economy
  • Sustainable Value Creation in Land and Green Economy
  • Sustainable Value Creation in Space
  • Sustainability, Decision Making, and Problem Solving
  • Sustainable Consumer Behavior
  • Sustainability Issues in E-commerce and Digital Marketing
  • Digital Technology, Tech-transfer and Innovation
  • Nudging for Sustainable Outcomes and Decisions
  • Sustainability and Artificial Intelligence
  • Reporting and Sustainable Organizational Systems
  • Challenges, Tensions, and Paradoxes on Sustainability, Innovation, and Value Creation


Submission and review process:

Submissions open July 1st, 2023

Submissions close September 30th, 2023

This special issue is partnered with the Sustainable Value Creation Summit scheduled for May 23-26, 2023 at Nova School of Business and Economics, Carcavelos, Portugal.

More info at:

A selection of the best papers presented at the event will be invited to submit full-length versions to this special issue. However, the call is also open for papers not presented at the conference (external submissions).

All submissions should be made through the Emerald Editorial System for Sustainability Accounting, Management and Policy Journal using


Submissions must adhere to the format and style guidelines of the Sustainability Accounting, Management and Policy Journal:

Submissions will be subject to an initial screening by the Guest Editors. Papers that fall outside the scope or which are considered unlikely to be suitable for the SAMPJ special issue will be desk rejected. The remaining papers will then be subject to double-blind refereeing. There is no submission fee. All accepted papers must have originality in their contributions and have attained the high standards of the Sustainability Accounting, Management and Policy Journal. The Editor-in-Chief of the Sustainability Accounting, Management and Policy Journal will oversee the final set of accepted papers prior to publication.

We welcome high-quality submissions (empirical and theoretical papers) which advance our knowledge on sustainability, innovation, value creation, and decision making. We do not favor any special theoretical perspectives or methodological approaches.

Any queries or enquiries about the special issue should be directed to any of the guest editors at the following addresses:

Luis F. Martinez

Associate Professor of Marketing and Behavioral Science

Nova School of Business and Economics, Universidade Nova de Lisboa

[email protected]

Ana Isabel Canhoto

Professor of Digital Business

University of Sussex

[email protected]



EC – European Commission (2020), “Horizon 2020”. Retrieved February 28th 2022 from…

He, Q., Meadows, M., Angwin, D., Gomes, E., and Child, J. (2020). “Strategic alliance research in the era of digital transformation: Perspectives on future research”, British Journal of Management, Vol. 31 No. 3, pp. 589-617.

Hoffmann, W., Lavie, D., Reuer, J. J., and Shipilov, A. (2018), “The interplay of competition and cooperation”, Strategic Management Journal, Vol. 39 No. 12, pp. 3033-3052.

Lages, L. F. (2016), “VCW-Value Creation Wheel: Innovation, technology, business, and society”, Journal of Business Research, Vol. 69 No. 11, pp. 4849-4855.

Miron-Spektor, E., Ingram, A., Keller, J., Smith, W. K., and Lewis, M. W. (2018), “Microfoundations of organizational paradox: The problem is how we think about the problem”, Academy of Management Journal, Vol. 61 No. 1, pp. 26-45.