Call for cases and Conference Participation: AI, Innovation and Sustainability: Rethinking Enterprise, Practice and Leadership in the Global South

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Emerging Markets Case Studies
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Institutional Partner Conference: 2nd International Case Conference on Business and Management (ICCBM) 2025, BRAC Business School (BBS), BRAC University (BRACU), Dhaka, Bangladesh.

Emerald Publishing’s Emerging Markets Case Studies collection is pleased to announce the 2nd International Case Conference on Business and Management (ICCBM 2023) held by our partners at BRAC Business School, BRAC University. Examining the theme of AI, Innovation and Sustainability, this year’s conference takes place in memory of Sir Fazle Hasan Abed, at BRACU New Campus (Merul Badda, Dhaka) on December 18th, 2025.

Introduction

The overall goal of the ICCBM 2025 conference is to provide a dynamic forum for academics, practitioners, policymakers, students, and other stakeholders to explore and exchange knowledge on the intersection of AI, innovation and sustainability. Through case studies and insightful discussions, the conference will examine the evolving landscape of enterprise, practice, and leadership in the Global South, driving innovative solutions for sustainable development and digital growth. The specific objectives of the conference are to: 

1. Develop real-world case studies on local businesses to enhance experiential learning by engaging academics, students, industry professionals, and social leaders, fostering thought leadership in artificial intelligence (AI), innovation, and sustainability; 

2. Facilitate case-based teaching and learning through undertaking pedagogical research and enhancing competencies of academics and students in applying AI and technological innovations to business and leadership in the Global South;

3. Disseminate knowledge on real-life experiences of businesses and leaders by organizing forums and publishing local case studies and teaching notes, promoting a deeper understanding of sustainable, innovative and technology-driven enterprise practices. 

By fostering interdisciplinary dialogue among a diverse group of stakeholders, this forum thus aims to generate impactful solutions that address the unique challenges and opportunities of AI-driven technological innovations in the Global South. 

The conference welcomes the submission of teaching cases, based on primary and/or secondary data, along with teaching notes. All submissions must be original – not published before or under consideration anywhere. Submissions must be pedagogical in nature and intended for instructional use, not solely descriptive narratives.

Authors using primary data are responsible for obtaining consent and ensuring adherence to ethical standards, including confidentiality where applicable.

AI, Innovation and Sustainability: Rethinking Enterprise, Practice and Leadership in the Global South 

The rapid advancement of AI and innovative digital technologies is reshaping the landscape of enterprise, leadership and professional practice across the Global South. As these economies navigate industrial transformation, the integration of AI-driven innovation, digital and green business models, and sustainable or circular practices becomes essential for long-term economic growth. Through the unique case-based approach, this conference explores how emerging innovative technologies can enhance business efficiency, drive sustainable development and redefine leadership paradigms in regions often constrained by resource limitations and structural inequalities. 

The case method of pedagogy – as an effective tool for experiential learning – is widely used across the globe in applied courses and practice-focused programs of studies. Despite the limited use of cases in Higher Education Institutions (HEIs) in the Global South, there is a growing interest among academics in these countries to use this pedagogy more widely. Also, there is increasing recognition of the need from industry leaders and relevant policymakers to do the same. They also emphasize the familiarity and in depth knowledge of graduates and executives in the local contexts, in addition to the corresponding global perspectives. However, there is a dearth of local cases on practices and leadership in Bangladesh and many other emerging economies in the Global South. 

To bridge this gap, it is essential and timely to write cases and thereby facilitate teaching and learning related to the local contexts. Such real-life cases will enrich business education and highlight successful enterprises and their leaders to the global community. In turn, this will be instrumental in elevating the image of the Global South, attracting interests and investments from overseas, and contributing towards the continued development of these economies. Overall, from such case-based research to real-world applications, the multi-stakeholder and multisectoral discussions will eventually highlight the role of AI and technological innovation in building resilient, future-proof enterprises that prioritize both economic progress and sustainability.

SCOPE AND AREAS OF BUSINESS CASES Cases covering all topics on business operations, management practices, and leadership, but are not limited to:

Discipline-specific business cases:

  • Accounting
  • Business Analytics
  • Business Ethics
  • Corporate Governance
  • E-commerce
  • Entrepreneurship
  • Finance
  • Economics
  • Information Systems
  • Leadership
  • Management (including HRM)
  • Marketing
  • Operations and Supply Chain Management
  • Strategy and Sustainability

Contemporary, high-impact issue-specific cases

  • 5th Industrial Revolution
  • Artificial Intelligence (AI)
  • Climate Change, Business & Economy
  • Ethical AI & Governance
  • Fintech
  • Financial and Economic Reforms
  • Microfinance and SocioEconomic Development
  • Financial Literacy and Economic Wellbeing
  • Financial Crime and Compliance
  • Future of Work
  • Renewable Energy
  • Sustainable Development and Humanity
  • Women Empowerment
  • Sustainable & Social Innovations
  • Digital Transformation
  • Blockchain and IoT
  • Inclusive Leadership
  • Social Innovation
  • Change Management
  • Diversity, Equity and Inclusion
  • Corporate Social Responsibility

Full details of the conference activities and a conference timeline can be found at https://iccbm.bracu.ac.bd/2025/. Please also use this link to register for the conference.

Submission requirements

  • Authors are requested to follow the standard EMCS Authors Guidelines available at http://emeraldgroupublishing.com/journal/emcs for submitting case and teaching notes (4,000 – 7,000 words combined). Many other resources (templates, manuscript requirements, policies and procedures) are available at the main EMCS webpage via the above link. Other standard templates for case and teaching note may also be considered.
  • Author may also submit Mini-Cases (Compact Cases) with brief teaching notes (1,000-1,500 words, excluding teaching notes) for targeted classroom discussion, following similar guidelines and case templates (as stated above).
  • The evaluation will be on the basis of originality and relevance to the conference theme and topics, completeness and conformity to the guidelines and manuscript specifications, methodology and accuracy of the information, and pedagogical and scholarly value/ contributions.

Please visit https://iccbm.bracu.ac.bd/2025/ for more details on submissions and registration.

Publication
Emerging Markets Case Studies is pleased to partner with BRAC Business School and BRAC University to consider cases from the conference for publication. All authors must make a direct submission to EMCS following the close of activities in order to be considered. For further information regarding the conference, please contact:

ICCBM 2025 Steering Committee BRAC Business School, Level-5, BRAC University, Kha - 224 Bir Uttam Rafiqul Islam Avenue, Merul Badda, Dhaka – 1212, Bangladesh E-mail: [email protected]  Web: https://iccbm.bracu.ac.bd/2025/