Marketing your library
"If we don't tell people how crucial libraries and librarians are, who will?"
About the author
Lisa Ennis is a reference librarian and assistant professor at the University of Alabama at Birmingham's Lister Hill Library of Health Sciences. She received her MSc in information sciences from the University of Tenessee in 1997. She has written numerous articles and papers and two books: Encyclopedia of Title IX and Sports and Government Documents Librarianship.
At a time when information is being stored and accessed in so many new ways, some might perceive the tradtional role of the library and librarian to be under threat. But the sheer quantity and varying quality of all that information actually makes the need for libraries and, in particular, librarians stronger than ever.
In this 12-part series, Lisa A. Ennis discusses how librarians can bring the library and its services much closer to the people who need them, making them aware of the services it can provide and, in turn, making the librarian's role a more fulfilling one.
What's in each section?
- Instalment 1: Library marketing for everyone: as big as you want to be
- Instalment 2: Developing a plan, starting small and building momentum
- Instalment 3: Displays: highlighting what you have!
- Instalment 4: The art of communication: fishing with a big net
- Instalment 5: Timing really is everything! Well, almost...
- Instalment 6: Come one, come all! Recruiting and retaining a marketing team
- Instalment 7: Welcome to the big show: hosting an event!
- Instalment 8: Making a mark: library branding
- Instalment 9: Marketing library marketing: sharing your story with fellow librarians
- Instalment 10: The art of self promotion: the marketing behind recruiting and applying for positions
- Instalment 11: Delivering the goods! The follow through
- Instalment 12: Wrapping up and signing off: if you believe they will come