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Image: Spanish Journal of Marketing-ESIC.

Spanish Journal of Marketing - ESIC

ISSN: 2444-9709
Logo: AEMARK.


Content: Table of Contents
Logo: ESIC Business & Marketing School.


  

Information: Journal information  |  Editorial Team  | Author Guidelines
© ESIC Business & Marketing School, AEMARK (Asociación Española de Marketing Académico y Profesional), delivered by Emerald Publishing Services

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Editor in Chief

  • Carlos Flavian
    Faculty of Economy and Business, University of Zaragoza, Zaragoza, Spain

Regional Editors

EUROPE

  • Luis V. Casaló
    Faculty of Business and Public Management, University of Zaragoza, Huesca, Spain

NORTH AMERICA

  • Fevzi Okumus
    Rosen College of Hospitality Management, University of Central Florida, Orlando, Florida, USA

SOUTH AMERICA

  • Eduardo Torres
    Business Administration, University of Chile, Santiago de Chile, Chile

Associate Editors

  • Salvador del-Barrio-García
    Faculty of Economics and Business Sciences, University of Granada, Granada, Spain

  • Maria del Carmen Alarcón del Amo
    Faculty of Economy and Business, University of Murcia. Murcia, Spain

  • Héctor San Martín Gutierrez
    Faculty of Economics and Business, University of Cantabria, Santander, Spain

Publisher

Content Editor

Advisory Council

  • Rafael Ortega de la Poza
    ESIC Business & Marketing School, Madrid, Spain

  • Ana Isabel Rodríguez Escudero
    Faculty of Economics and Business Sciences, University of Valladolid, Valladolid,  Spain

  • Angel Herrero Crespo
    Faculty of Economics and Business, University of Cantabria, Santander, Spain

Editorial Advisory Board

  • Richard Bagozzi, Ross School of Business, University of Michigan, USA
  • Roger R. Betancourt, Economics, University of Maryland, USA
  • Siegfried Dewitte, Faculty of Economics and Business, KU Leuven, Belgium
  • Adamantios S. Diamantopoulos, Faculty of Business, Economics & Statistics, University of Vienna, Austria
  • Yukel Ekinci, Portsmouth Business School, University of Portsmouth, UK
  • Charles Hofacker, College of Business, Florida State University, USA
  • Christian Grönroos, Hanken-Svenska Handelshogskolan,, Helsinki, Finland
  • G. Tomas M. Hult, International Business Center, Broad College of Business, Michigan State University, USA
  • Víctor Iglesias-Argüelles, Faculty of Economics and Business, University of Oviedo, Spain
  • Wagner A. Kamakura, Fuqua School of Business, Duke University, USA
  • Constantine S. Katsikeas, Leeds University Business School, University of Leeds, UK
  • Philip James Kitchen, Rennes, ESC Rennes School of Business, France
  • Eunju Ko, Seoul, Culture & Design Management Underwood International College, Republic of Korea
  • David Luna, Zicklin School of Business, The City University of New York, USA
  • Jean-Pierre Levy Mangin, Sciences Administratives, University of Quebec, Canada
  • Teodoro Luque-Martínez, Faculty of Economics and Business Sciences, University of Granada, Spain
  • Jose Afonso Mazzon, University of São Paulo, Brazil
  • Jose Luis Munuera-Alemán, Faculty of Economy and Business, University of Murcia, Spain
  • Shintaro Okazaki, King's Business School, King’s College, London, UK
  • Yolanda Polo-Redondo, Faculty of Economy and Business, University of Zaragoza, Spain
  • Ko de Ruyter, King's Business School, Kings College, London, UK
  • Jeroen Schepers, Innovation Technology Entrepreneurship & Marketing, Eindhoven University of Technology, The Netherlands
  • Rajendra K. Srivastava, Lee Kong Chian School of Business, Singapore Management University, Singapore
  • Ana Valenzuela, Zicklin School of Business, The City University of New York, USA
  • Julián Villanueva Madrid, Marketing, IESE Business School, Spain