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Marketing Intelligence & Planning

Marketing Intelligence & Planning


ISSN: 0263-4503

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Information: Journal information  |  Editorial Team  |  Author Guidelines
Other: Journal News (inc. calls for papers)  |  Sample articles  |  Events  |  Recommend this journal

Journal history

Incorporates Journal of Marketing Practice
Follow the Table of Contents link above for previous content.

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Aims & Scope

Marketing Intelligence & Planning (MIP) facilitates communication between researchers and practitioners, providing the users of research with a wealth of robust and relevant information. At a time when some journals are losing their relevance to industry and practical requirements, MIP successfully offers a bridge between academic and practitioner thinking, while retaining a high level of scientific rigour.

By analysing the relationship between the planning and implementation stages, the journal offers practical advantages to marketers aiming to sharpen their skills and give new impetus to marketing campaigns. Both academics and practitioners will gain from the wide perspectives on all stages of the marketing process.

"I have been on the Advisory Board of Marketing Intelligence and Planning for many years. I am also on the Advisory Boards of many other academic journals. I have seen the “ scientific “ quality of most journals increase over the years, but alas at the cost of managerial relevance. MIP, on the other hand, whilst also raising the scientific quality of its published papers, has not sacrificed relevance and I would attest to the fact that this particular journal makes a significant contribution to improving managerial practice. It is highly rated by me and in my opinion is due for a significant upgrade by bodies that formally review journal rankings."
- Professor Malcolm McDonald

This journal is abstracted and indexed by: Autographics; Business Source; Cabell's Directory of Publishing Opportunities in Management and Marketing; Collectanea Corporate; CPI Digest; Current Citations Express; Electronic Collections Online; Emerald Management Reviews; EP Collection; Expanded Academic Index; Galileo; General Reference Center; Innovative; Manning & Napier; Market Research Abstracts; PsycINFO; Scopus; Telebase; The Marketing Report; Zetoc (British Library). 

This journal is ranked by: Australian Business Deans Council (ABDC) Journal Quality List - A ranking; QUALIS. 

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Marketing Intelligence & Planning is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page.

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This journal is a member of and subscribes to the
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Sample Article


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