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Promoting your work on social media

Discover how to use social media to promote your journal articles, books, book chapters or case studies.

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Social media

By using social media effectively, you can increase the impact of your work. It’s also a great way to expand your network and share ideas with other academics in your field.

At Emerald, we are engaged with social media across a range of platforms and channels. The following guidelines aim to help you make the most of our existing social presence, and think about developing or expanding your own. Don’t stretch yourself too thin; pick the mix of channels that work best for you. Our quick-reference guide is designed to help you get started.

Two things to bear in mind in all your social media posts:

  1. When using figures or tables, please include the copyright line under the image eg. ‘© Emerald’
  2. Always link to the DOI on Emerald Insight and, if there’s room, please include the full citation of the work, eg. published in A Life in the Day: Volume 13 Issue 4

Social media channels

General tips on using social media

Social media platforms allow you to share content quickly and put research at people's fingertips.

Make sure you also tag and "like" relevant posts to improve your visibility within your chosen community. Plus, social media encourages reciprocation, so make sure you share other researchers' work and social media content too.

Social media platforms are forums where people can also discuss developments in research, teaching and academia in general. They have become a go-to place for people seeking insight into topics. When it comes to conducting your own research, or planning teaching modules, you can also use the various sites to monitor and contribute to conversations of interest to you and your work.

One thing to remember is that there is no single right way to do things! You will eventually (or very quickly) find your own style and voice and become part of a research community you may not geographically be able to access. As a final note, think about the tone of your social posts: ensure that tone is appropriate with regard to your work and the community you are looking to engage with. 

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We have partnered with Kudos, a free, web-based service that provides easy-to-use tools and advice to help you maximise your work's visibility.

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