Emerald partners with The Case Writing Centre at The University of Cape Town Graduate School of Business (UCT GSB)

12th January 2021

Emerald has been publishing case studies since 2014 and is continuing to grow a diverse portfolio of teaching cases to support experiential learning. They now publish over 2,000 cases and teaching notes with content from over 70 countries. The Case Writing Centre at UCT GSB is dedicated to creating local teaching case studies, spearheading African cases, and propelling participant-centred learning. The two are partnering to provide exclusive new content from the Case Writing Centre.

The new cases will be available as part of Emerald’s eCase Collection, a comprehensive portfolio of teaching cases from and will sit alongside licensed partner content from Darden School of Business, Kellogg School of Management, Fudan University School of Management, Council of Supply Chain Management Professionals and the Indian Institute of Management Ahmedabad.

Tony Roche, Director, Publishing & Strategic Relationships at Emerald, says: "Our approach to case publishing means providing local content that can be used globally. The best way of doing this is by complementing our own channels with a partnership such as this with an extremely innovative and exciting case centre."

Claire Barnardo, Case Writing Centre Manager at UCT GSB highlights Emerald’s "remarkable platform for excellent and relevant business teaching cases" as the primary reason for choosing to partner with them.

The cases are available on Emerald Insight and are accessible now for all eCase Collection Subscribers.

About Emerald

Emerald Publishing provides a range of publishing services to help authors tell their story in a meaningful and timely way, providing innovative tools and services to build confidence and capability in impactful research. As a proud signatory of DORA, Emerald is committed to establishing new pathways to impact, making research more accessible, and helping communities make decisions that change their world for the better. For over 50 years Emerald’s core purpose has been to champion fresh thinkers and help them make a difference so that little by little those in academia or in practice can unite to bring positive change in the real world.


Gabi Rundle, Cases Publisher
Emerald Publishing
[email protected]


The Case Writing Centre produces excellent teaching cases that reflect the African and the emerging market context. Our vision is to bring the relevance and strength of local business lessons to life. We profile leading and start-up businesses and explore actual, complex situations and how to best address them. Our cases also boast informative and in-depth teaching notes. We are passionate about creating local and current case material for MBA students.


Claire Barnardo, Case Writing Centre Manager
[email protected]