Young Consumers - Literati Award Winners 2024

Young Consumers: Insight and Ideas for Responsible Marketers

We are pleased to announce our 2024 Literati Award winners.

Outstanding Paper
How influencers’ social media posts have an influence on audience engagement among young consumers
Yupeng Li, Yan Wang, Fei Fan, Michael Prieler, Kara Chan

Outstanding Reviewer
Cham Tat Huei
Freya De Keyzer
Jiankun Gong