DISRUPTIVE SOCIAL MARKETING: Dystopia, Disconnection & Disruption

Call for papers for: RAUSP Management Journal

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This special issue of RAUSP Management Journal encourages fresh, creative and radical new thinking that advances theory, research and practice in social marketing and related disciplines. Methods may include experiments, structural equation modelling, system dynamics, agent-based modelling, ethnography and case studies, among others. Under the major themes discusses above (the triad dystopia-disconnection-disruption), potential research questions and topics include, but are not limited to:

  • Advancing theory in social marketing to incorporate elements from other disciplines and from new developments in mainstream marketing, such as customer centricity, customer experience and ecosystem marketing.
  • Disruptive theories and practices.
  • Systemic perspectives to behaviour and social change.
  • 21st century’s challenges: how to conceptualise, measure and tackle them?
  • PPP (poor people problems) and social marketing.
  • Critical social marketing: how to really make a dent in wicked problems, such as corruption, diabetes, Poverty and climate change?
  • Models of social change.
  • Social marketing and upstream approaches to change irrational beliefs.
  • Social business models applied to complex social problems.
  • Social innovation models.
  • COVID-19 and Social Marketing.

Submissions will be handled through Manuscript Central (https://mc.manuscriptcentral.com/rausp).

See the guide for authors here (http://rausp.usp.br/instructions-for-authors/)

  • Submission deadline: August 30th, 2020
  • Revision process: first round until October 31st, 2020
  • Decision: November 30th, 2020
  • Publication date of the SI: March, 2021 (before for postprint format) 

Guest Editors for this Special Issue:

Otávio Bandeira de Lamônica Freire (University of São Paulo/USP – Brazil) [email protected]

José Afonso Mazzon (University of São Paulo/USP – Brazil)

Hamilton Carvalho (University of São Paulo/USP – Brazil)