Journal of Social Marketing is now welcoming submissions of Behavioural Insights Reports

Journal of Social Marketing is now welcoming submissions of Behavioural Insights Reports as empirical papers.

These shorter articles report rigorous empirical research with clear actionable insights for Social Marketing practitioners. Specifically, these papers share a piece of research that provides evidence of successful or unsuccessful behaviour change approaches or theories to contribute to future intervention planning. These may be (but are not limited to) experiments, pilot (or A/B) testing, surveys, co-design, ideation and campaign evaluations, and must explain how the findings would drive behaviour change. Purely descriptive case studies are not within scope for this type of paper. 

Behavioural Insights Reports should be submitted via our online submission system: https://mc.manuscriptcentral.com/jsocm. Please choose “Empirical Paper” when prompted to select an article type.

The recommended format of the paper is as follows. Please see our Author Guidelines page for further guidance, accessible from the journal homepage.

1. Abstract
2. Background to the Research (300-400 words: description of the research context and definition of the research problem – why is it a problem and for whom? Size, importance etc)
3. Research purpose/aims (200-300 words: Gap in current knowledge and thus need for the research, research questions/hypotheses);
4. Methods (500 words: Provide a level of detail that allows others to replicate your approach);
5. Results (1000 words: Analysis and findings regarding your research questions);
6. Discussion (500 words: E.g. Provide clear actionable insights and social marketing implications for driving behaviour change and intervention planning);
7. Conclusion (100-300 words: Limitations, future areas of consideration).
8. References