Journal of Research in Interactive Marketing - Literati Award winners 2025

Journal of Research in Interactive Marketing

We are pleased to announce our 2025 Literati Award winners!

Outstanding Paper

Negative online brand engagement: conceptualisation, scale development and validation

Cleopatra Veloutsou, University of Glasgow, United Kingdom
Xinyu Dong, Yantai University, Peoples Republic Of China
Anna Morgan-Thomas, University of Glasgow, United Kingdom

Outstanding Reviewers

Junzhou Zhang
Jose Mendoza
Irina Y. Yu

To learn more about our Literati awards, please visit: https://www.emeraldgrouppublishing.com/our-awards/emerald-literati-awards