Journal of Research in Interactive Marketing - Literati Award Winners 2024

Journal of Research in Interactive Marketing

We are pleased to announce our 2024 Literati Award winners.

Outstanding Paper
Enhancing Brick-and-Mortar Store Shopping Experience with an Augmented Reality Shopping Assistant Application using Personalized Recommendations and Explainable Artificial Intelligence
Dr. Dirk Werth, Wolfgang Weitzl, Robert Zimmermann, Daniel Mora, Douglas Cirqueira, René Riedl, Markus Helfert, Andreas Auinger, Marija Bezbradica

Outstanding Reviewers
Kenneth R. Lord
Liying Zhou
Jamye Foster