Qualitative Research in Hospitality and Tourism Management

Call for papers for: Journal of Hospitality and Tourism Technology

The submission portal for this special issue will open June 1, 2020.

Guest Editors
Dr. Rab Nawaz Lodhi
Associate Professor, UCP Business School, University of Central Punjab, Lahore, Pakistan

Prof Dr. Zahid Mahmood
Professor, College of Business Administration, King Saud University, Riyadh, Saudi Arabia

Prof. Dr. Cihan Cobanoglu (Editor-in-chief)
Professor, College of Hospitality & Tourism Leadership, University of South Florida Sarasota-Manatee, USA

Qualitative research paradigms and methods are not relative newcomers to field of hospitality and tourism management. However, in many recent studies, tourism scholars applied quantitative methods more, particularly, PLS-SEM technique on the quantitative data, collected through field surveys (Ali et al., 2018). In hospitality and tourism research, rare studies are available where qualitative research was applied. For example, Sobaih, Ritchie, Jones (2012) applied qualitative Delphi technique in hospitality industry. Whereas, Nunkoo & Ramkissoon (2016) applied grounded theory to develop the conceptual framework explaining stakeholders’ views of enclave tourism. Kim, Eves, & Scarles (2009) also applied grounded theory to get insight into the local food experience and proposed a local food consumptions model. Their model consists of three major categories factors influencing local fast food consumptions i.e., motivational factors, demographic factors and psychological factors. On the other side, Mura and Sharif (2017) conducted critical review on the papers where qualitative narrative analysis was applied by the tourism researchers and the papers were published in hospitality and tourism journals until February 2016. Many papers published in the field of hospitality and tourism are lacking the application of modern qualitative techniques e.g., Computer-Assisted Qualitative Data Analysis Software (CAQDAS) as well as unprecedented qualitative approaches. However, in the other contexts, various studies applied NVivo for qualitative data analysis in different contexts. Khalid, Lodhi, & Mahmood (2019) conducted a cross-cultural study comparative study in Pakistan and USA. In their second phase of mixed methods research design, they conducted 35 in-depth interviews to dig out the factors that affect the fast food consumptions. They applied NVivo for thematic analysis and identified the factors under five categories i.e., Personal, service, social, health and branding factor. Similarly, Ijaz, et al. (2014) applied case study research to dig out the critical success factors of ERP system implementation in pre-implementation, implementation and post-implementation stages. They applied NVivo for thematic analysis and unfolded different realities in these three stages of ERP implementation. In the same lines, NVivo was applied for the in-depth interviews and data from social media by Lodhi & Malik (2013) to identify different consequences of electricity shortage in daily routine in the context of Pakistan.

There is a huge gap of publications of qualitative studies in field of hospitality and tourism management and there is a need to fill this gap to play a critical role in the development of new theories on the nature of new or poorly understood phenomena. Therefore, the current special issue aims to publish a collection of novel contributions and unusual empirical findings of the researchers who will gather the most complex aspects of persons' experiences and data in their own words and in their own ways through participant observation, focus group discussion, in-depth interviews, documents, reports, pictures, websites, social media etc. and analyse them by applying grounded theory, narrative, discourse, conversation, content, cluster or thematic analysis preferably with  Computer-Assisted Qualitative Data Analysis Software (CAQDAS) e.g., NVivo, Max QDA, Atlas.ti for the development of new models or extension in the existing theories.

Submissions related to the following topics are welcome
We invite contributions from all kinds of emerging phenomena, theories, disciplines and epistemological advancements of Hospitality and Tourism Management which may address the application of qualitative research or new developments in inductive methods, but are not restricted to one or more of the following areas:

  • Digital qualitative methods
  • Computer-aided qualitative data analysis
  • Application of narrative research for biographies, autobiographies or personal experience stories
  • Application of phenomenology on different tourism shared experience
  • Application of ethnography to understand the culture, language, beliefs in different geographical areas
  • Organizational ethnography in fully digital firm
  • Netnography and analysis of social media contents
  • Ethnomethodology and discovery of social norms and orders
  • Participatory action research and resolving the contemporary issues of society
  • In-depth case study analysis with single or multiple comparative cases of individual, groups, tribes, organizations or countries 
  • Application grounded theory as method or methodology toward theory development
  • Online interviews and focus group discussions
  • Data analysis in sound, vision and multimedia
  • Analysis of words for emerging themes and patterns
  • Computer-assisted direct observation of behaviors
  • Web content analysis
  • Content analysis on pictures or documents
  • Development of Instruments

Submission and Review Process
Each paper submitted to this special issue is subject to the following submission and review procedures:

  • 500 to 750 words abstract should be emailed to the editors for initial review and approval. (Abstracts should be concise and to the point with appropriate references following the JHTT structured abstract)
  • If your abstract is found suitable, you will be invited to submit your full paper. Each article needs to be approximately 5000-7500 words long. 
  • Two reviewers will be selected for a double-blind review process.
  • Based on the reviewers’ recommendation, the editors will decide whether the particular submission should be accepted as it is, revised and re-submitted, or rejected.

Key Dates
Abstract submission deadline: April 30, 2020

Interested authors should email their abstracts (500 to 750 words) to the editors via email at: [email protected].

To contact Editors directly with questions: Dr. Rab Nawaz Lodhi ([email protected][email protected]); Prof. Dr. Zahid Mahmood ([email protected]); (Prof. Dr. Cihan Cobanoglu ([email protected][email protected])

Notification of abstract acceptance: May 31, 2020
Deadline for submitting the full papers: September 30, 2020
Revision and Final Decision: March 31, 2021
Special issue expected publication date: Middle of 2021
General submission guidelines for authors can also be found in the journal's page.

Ali, F., Rasoolimanesh, S. M., Sarstedt, M., Ringle, C. M., & Ryu, K. (2018). An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research. International Journal of Contemporary Hospitality Management.

Khalid, H., Lodhi, R. N., & Mahmood, Z. (2019). Exploring inside the box: a cross-cultural examination of stimuli affecting fast food addiction. British Food Journal.

Ijaz, A., Malik, R. K., Lodhi, R. N., Habiba, U., & Irfan, S. M. (2014, January). A qualitative study of the critical success factors of ERP system-A case study approach. In Proceedings of the 2014 International Conference on Industrial Engineering and Operations Management (pp. 2556-2566).

Kim, Y. G., Eves, A., & Scarles, C. (2009). Building a model of local food consumption on trips and holidays: A grounded theory approach. International journal of hospitality management, 28(3), 423-431.

Lodhi, R. N., & Malik, R. K. (2013). Impact of electricity shortage on daily routines: a case study of Pakistan. Energy & environment, 24(5), 701-709.

Mura, P., & Sharif, S. P. (2017). Narrative analysis in tourism: A critical review. Scandinavian Journal of Hospitality and Tourism, 17(2), 194-207.

Nunkoo, R., & Ramkissoon, H. (2016). Stakeholders’ views of enclave tourism: A grounded theory approach. Journal of Hospitality & Tourism Research, 40(5), 557-558.

Muskat, M., Muskat, B., Zehrer, A., & Johns, R. (2013). Generation Y: evaluating services experiences through mobile ethnography. Tourism Review.

Sobaih, A. E. E., Ritchie, C., & Jones, E. (2012). Consulting the oracle?: Applications of modified Delphi technique to qualitative research in the hospitality industry. International Journal of Contemporary Hospitality Management, 24(6), 886-906.